Suzanne Kart is a national expert on the topic of
generational marketing and communications. As a Gen Xer, Kart considers her 15-year career in the marketing and communications fields an "anthropological study in the management habits of
Baby boomers." She has taught in both university and professional settings. She also writes about her generation for an international trade magazine.
It turns out that the technology that Generations X & Y have grown up with has not only impacted the way we communicate - it has impacted the way our brains function.CBS News reports that technology is actually making us smarter - and they have the... Read More Topics:
Generation X ,
Generation Y ,
Gen Y
If you haven't already checked out the Brazen Careerist website, now is a great time to do so. Co-founder Ryan Healy reports that the blogging community now offers members the opportunity to create profiles, network with other members, and upload color... Read More Topics:
Generation X ,
Gen Y
I read an article recently in the Detroit Free Press that quoted media mogul Rupert Murdoch as saying that newspapers will survive the transition into the 21st Century. The reason? People crave information.
Murdoch says he likes... Read More
In an article called "What ever happened to the class of '93," The Chicago Sun Times explores the music that defined a lot of our formative cohort experience. And helped us create our "slacker" image.... Read More Topics:
Generation X
I read a lot of stories about Gen X and marketing. And I write them, too. But the fact of the matter is that it's not that hard to market to Gen X. Here's what you need to do: 1) Find out what Xers need. Something that solves a problem they have.... Read More Topics:
Generation X
A lot was written and said about how American racism would hurt Obama's chance at getting to the oval office. Many people cited the Bradley effect as a reason Obama couldn't win. However, last week I knew for sure Obama would win. How did I know?... Read More Topics:
Obama
As often as I see articles proclaiming Generation Xers to be slackers, I have to admit that Millennials are really getting a bum rap for being the "poorest performers" in the job market. It's probably true that they are not performing... Read More Topics:
Generation X ,
baby boomers ,
Generation Y ,
Gen Y ,
Millennials
I heard from Millennial Editor Seth Fischer about his new site The Splinter Generation - featuring the works of writers under 35 (I just missed the cut off on that age range, by the way). I encourage you to take a look. Here's what he has to say about... Read More Topics:
Gen Y ,
Millennials