
In a post entitled The Economy of Coin, SOE took the time to explain the cut to the sell-back value of items (and coin drop in battle) that happened over a week ago, enraging the community.
The post explains that the coin values were cut back because there was found to be too much coin in player pockets, and not enough of that coin being spent; in short, there was a surplus of player gold. Since the game does not have enough "money sinks" at this time to encourage coin to leave the economy, SOE took action to balance the economy early.
SOE promises to continue to keep an eye on the numbers, and adjust them appropriately, so that coin is plentiful enough without being too plentiful.
Pex also admitted the mistake in not communicating the change to players:
The biggest issue with these changes was lack of communication. We didn't accurately (or at all) detail out the changes that were being added to the game. We won't always explain why we do things, but something like this should at least be announced either in the update notes or on the forums. For those of you coming from some of our other titles, you're used to very, very long update notes. We don't intend to list every change (positive or negative) in our update notes, but big-ticket items like this should definately be included and that was our mistake for not doing so.
Pex also promises they'll take special care to look at pet upkeep, since pet happiness still decays at a relatively fast rate.