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Ford's Electric Vehicles.
Ford has hit the accelerator pedal with a vengeance these last few months with a new hybrid vehicle, HEV and two pure electric vehicle, EV,one not out yet. The introduction of the well received Ford Fusion hybrid seems to be a success, and talks of an all electric Ford Focus and the upcoming electric Transit van coming soon.
The gist is that not too many people would have forecast a come back from the beleaguered Ford company a few months ago. Although it is not out of the woods yet, it is attempting a comeback in the press and has a few products that could redefine it.
Fusion And Focus. The Ford Fusion hybrid has received some great reviews, with attached to glory, a challenge that squeezed over a 1,000 miles on less than a tank of gas. The car looks good in white, at least better than in green. The interior is surprisingly different from what Ford has offered to date, and is appealing. The Fusion hybrid feels like an upscale version, probably closer to a what Lincoln strive to be. But if the Fusion is still only a hybrid vehicle, HEV, the upcoming electric Ford Focus is a pure electric vehicle, EV and is a natural for an electric transplant. Started under a Magna project, the Ford Focus makes for a serious electric car contender, up there with the Nissan EV-02. Hopefully, we will see it hit the road in a few years.
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The Other Electric Transit. Finally, the electric version of the already popular European Ford Transit was exactly what the company needed. A mid-size van that makes sense for small and mid-size businesses that do not need a full one. Click here for an Electricnick post comparing the electric Transit to the Renault Kangoo. The electric Transit can handle 1,760 pounds of cargo to a maximum range of 100 miles. It will be a welcome relief for some businesses in the U.S..
Ford has a good line of hybrid and electric cars coming up. On top of it, it already has the only hybrid SUV that beats most hybrid sedans in city driving, the Escape HEV SUV which squeezes 34mpg. The hybrid Escape already has a strong following, most of whom are looking forward to pure electric solutions.
Does it mean Ford is out of the woods? Certainly not. It shows the company is trying to put all its ducks in a row. While not completely switching to the electric drive, the company understands it must first squeeze more life out of its internal combustion engines, ICE through the use of smaller, more fuel efficient ones. This could not come at a better time as gas price rises and the public interest with electric vehicles has taken the world by storm. If Ford continues to play its cards well, it could end up well in front of its heavily backed competitors, GM and the Chrysler-Fiat merger.
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