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Keira Knightley domestic violence ad video; Viewer warnings on realistic beating
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Before the YouTube video entitled "Keira Knightley Stop Domestic Violence" becomes full-blown internet buzz, it is a good time to warn viewers of its contents. After all, it's just too easy to click first and regret later. Published early today on Huffington Post, "Keira Knightley Beaten In Domestic Violence Ad” (video), the clip (see below), starring both Keira Knightley and director Joe Wright, is a production of Women's Aid (womensaid.org), a UK-based domestic violence focused charity.
While the Knightley video is admirable in its message, viewing the clip could lead to harmful consequences --especially for the domestic violence victims the production aims to help.
According to Women's Aid website, they have “launched a national domestic violence awareness campaign, which centres on a hard-hitting short film directed by BAFTA-winning director, Joe Wright and starring critically acclaimed multi-award winning actress Keira Knightley.”
While the PETA-style Keira Knightly video should achieve the objective of raising awareness about domestic violence, it is another example of how shock video is being used – if not outright needed – to increase donations for worthy causes. This due both to a troubled economy and the twitter-short attention spans of the public.
While recovering domestic violence victims may feel that a whatever-it-takes approach is necessary, no victim is scar-free: Take this award-winning article, “Ending an Abusive Marriage: Important Financial and Emotional Advice,” for example.
Consequently, the psychological consequences for viewing the evocative clip may range from unpleasant to serious. It is hoped that a warning will accompany the ad when it airs in the UK this April 6.
Keira Knightley Stop Domestic Violence Video
Warning: Contains realstic scenes of domestic violence that may disturb both children and adult viewers.
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