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Lion Brand Yarn Company wins the Forrester "Groundswell Award" for their innovative blog and podcast
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Manhattan, New York - October 30, 2009 - The Lion Brand Yarn Company (http://www.LionBrand.com) has won the Forrester "Groundswell Award" for their highly innovative use of podcasts and blogs as a social media bridge to their customers. The winner in the "Talking" category was based on the use of technology and the ability to show actual proof of accomplishing business or organizational goals in ways that are innovative and practical. This was a highly competitive category with Lion Brand competing against entries from the United States Government (US.gov), Obama Town Hall, Delta Airlines, Home Box Office (HBO), Aflac and Bank of America
Working with New York-based agency Converseon, (http://converseon.com) Lion Brand identified influential bloggers and social networks dedicated to knitting and crocheting. Entering this conversation, Lion Brand Yarn created a bimonthly podcast and a blog featuring "knit-alongs" so customers could work virtually on the same project at the same time. This drove ecommerce at the brand site, including people ordering the knit-along projects. Those who visited the company's social media were 41% more likely to make a purchase from the Lion Brand Web site than the average site visitor.
"We recognized social media early on as an opportunity to reach a larger audience and give our customers even more tools and services." said David Blumenthal CEO/President of Lion Brand. "Forresters' recognition of our commitment to new media is sincerely appreciated. We look forward to seeing what opportunities social media will have for us to work with our customers in the future."
About Lion Brand Yarn Company: Founded in New York City, Lion Brand Yarn Company is a 131 year-old brand and America's oldest hand-knitting yarn brand. Throughout its history, Lion Brand has been at the forefront of yarn trends while consistently providing its customers with the finest quality products at popular prices. Lion Brand's mission is to provide inspiration, education and products that support people in their efforts to enjoy the benefits of yarn crafting including creative expression, relaxation, charitable and gift giving.
About Forrester Research: Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 20 key roles at major companies providing proprietary research, consumer insight, consulting, events, and peer-to-peer executive programs. For more than 26 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.
About Converseon: Founded in 2001, Converseon is an award-winning social media marketing and communications agency that provides brands with the full suite of technologies, services and consulting required to help them effectively listen to, engage, and influence the conversation. For more information visit www.converseon.com or blog.converseon.com.
(This press release is courtesy of Lion Brand Yarn Company)
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