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Dannon Light & Fit commercial: Yuck!

April 22, 11:06 AMWeight Loss ExaminerGail Gedan Spencer
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On a similar, ahem, artistic level as the shrieking banshees of the Oreo Cakesters TV commercial that I recently ranted about, the recent ad for Dannon Light & Fit yogurt is another one of those diet food ads targeted to women that makes me nuts.

We get it -- you think your yogurt is tasty. (I prefer nonfat Greek yogurt myself). But I think the woman at the grocery store can probably restrain herself from slurping down the container in the dairy aisle. And really, if you can slurp your yogurt it's probably full of water.

But it's the same scenerio as the Cakesters ad -- an attractive THIN woman losing her business over "diet food." Doesn't send a good message.

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