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Dr. Jeffry Life, Cenegenics
It's known as cenegenics and it's catching on among some Baby Boomers as a way to defy aging.
Cenegenics is a hot trend among Google searches and it's largely because of a desire by society, Baby Boomers especially, to look, feel and act younger.
"As the baby boomers march toward retirement, Botox, wrinkle fillers and hormones of various kinds have become big business," the Associated Press reported in a story with the headline:"Youthfulness an American obsession - at what cost?"
The story examined a variety of anti-aging trends, including the diet, exercise, vitamin regimen and human growth hormone injection treatments offered by the Cenegenics Institute, which advertises itself as "a proven age management system."
The institute claims its treatments decrease skin wrinkling, decrease bad cholesterol, improve immune function, increase aerobic activity, lower blood pressure, increase blood flow to the kidneys and improve the patient's mood and sex drive
Dr. Jeffry Life, the chief medical officer at Cenegenics, is the institute's poster boy, often pictured without his shirt, looking more like a buff 25-year-old than the 70 year old he'll be on Christmas Day.
He told the Associated Press: "Within the next 10 years, maybe less, this is going to be thought of as mainstream medicine — preventing disease, slowing the aging process down, preventing people from losing their ability to take care of themselves when they get older and ending up in nursing homes. This is really the cutting edge of medicine."
There are, and should be, lots of skeptics.
The cenegenics treatment, at about $1,000 a month or more, isn't covered by insurance. And there's debate in the medical community as to the value of human growth hormone injections, which some say can lead to higher cholesterol, diabetes and cancer.
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