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In a conference call this morning, the Beatles and their company Apple Corp. announced a partnership with MTV and Harmonix, the folks behind the Rock Band franchise, to create a video game based on the band's music. Although details on the game are sketchy, we know it's not a Rock Band spin-off, but will be a music/rhythm based game that Rock Band controllers can be used for. The untitled game will feature almost the entire Beatles catalog and the deal is a digital license exclusive with MTV/Harmonix. Meaning that Activision, the folks behind Guitar Hero, won't be getting any Beatles songs for their games anytime soon. Here are some qoutes from the band members and family:
"The project is a fun idea which broadens the appeal of The Beatles and their music. I like people having the opportunity to get to know the music from the inside out," Sir Paul McCartney said.
"It gives me great pleasure to be part of The Beatles / Apple and Harmonix / Rock Band partnership,” said Ringo Starr. “The Beatles continue to evolve with the passing of time and how wonderful that The Beatles’ legacy will find its natural progression into the 21st century through the computerized world we live in. Let the games commence.”
“It’s cool. I love it and hope it will keep inspiring and encouraging the young generation for many decades,” said Yoko Ono Lennon.
"People are having so much fun playing Rock Band. Combined with The Beatles tracks, it is a great way to either listen or participate,” said Olivia Harrison. “If you like the music, it doesn't take much persuasion to get you to play."
“The impact of The Beatles is forever ingrained in the hearts, minds and souls of millions the world over,” said Judy McGrath, Chairman and CEO of MTV Networks. “The Beatles are the reason many of us are WHERE we are, and some of us are WHO we are."
"We are honored to be part of this new way for people to discover the timeless music and art of The Beatles - the most creatively and commercially successful, critically acclaimed, and influential band in the history of popular music," stated Paul DeGooyer, MTV's Senior Vice President of Electronic Games & Music.
“By presenting their music and artistry through the creative filter of a groundbreaking video game, we are giving legions of fans and music lovers all over the world a profound, new way to experience The Beatles,” said Alex Rigopulos, CEO and Co-Founder, Harmonix. “This game will be a celebration of the Beatles undeniable legacy.”