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Interview with Jami Petersen of Scrapbooking.com magazine
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This week we were given the wonderful opportunity to have Jami Petersen, Editor in Chief of Scrapbooking.com magazine, answer some questions for us about herself and the magazine.
Q: Can you tell us a little bit about Scrapbooking.com and how it got started?
A: Scrapbooking.com Magazine is the largest single source of scrapbooking and paper crafting information in the industry. As the oldest online publication in the industry, it is a trusted resource for novice and advanced crafters. The content changes each month but every article is stored in the archives and easily accessible through our search feature – that’s over 10 years of articles, tips, ideas and inspiration!
Q: You are the Editor in Chief of Scrapbooking.com, can you tell us how you landed such a great gig and a little bit about your background?
A: I was hired due to my experience with print magazines (and my bubbly personality). I came from Stampington & Company where I was Managing Editor for seven of their publications.
Q: Are you a scrapper yourself? Do you have any other crafty hobbies?
A: Yes, I do scrap. I usually make pages for friends and family, since my life is rather boring. I scrap vicariously through the lives of others! And I definitely appreciate those who are skilled at the craft! I enjoy all types of crafting, jewelry making, fine art and anything creative. I’m lucky to be surrounded by art all day long, which makes it easy to get inspired and truly makes every day a gift.
Q: What do you forsee for the future of the magazine and the future of scrapbooking?
A: I think the future of the magazine looks better than ever. We have a major advantage by being online, especially when a lot of the print magazines are going under. It’s easy to reach a variety of readers across the globe. The public is beginning to appreciate the convenience of online articles and the ease of access to a huge variety of projects. I also see digital scrapbooking becoming more and more popular, so it seems like a natural fit with the computer savvy artists.
Q: What has Scrapbooking.com experienced with the whole "green" movement? Has this impacted the amount of projects or type of projects that people submit to the magazine?
A: We are lucky, because we are already quite "green". We save ink and trees, are chemical free and produce no shipping pollution. The printing process for books and magazines is very damaging to the environment in many ways, so being online is a perfect solution. As far as submissions, everything is done electronically, so there is no shipping or creation of additional projects. It’s a good system we’ve got going and I’m happy to be part of such an environmentally conscious company.
Q: How can folks get some of their projects published in Scrapbooking.com?
A: Scrapbooking.com Magazine is always looking for unique submissions. We do have special themes each month, but submissions certainly are not limited to just those. Artists are welcome to email me at jpetersen@a-z.com with project images. Those emails then go to the decision committee, who will respond with further directions if chosen.
[Jami also passed on their editorial calendar for your reference. They start taking submissions two months in advance of each issue. I've included the editorial schedule for the next few months.]
August: Back to School, College Life, and Teachers
September: Grandparents, Anniversaries, and Just for Kids
October: Halloween, Fall Celebrations, and Me, Myself, and I
And now that we've learned a bit about Scrapbooking.com, Jami has answered a few personal scrapbook related questions, so that we could get to know a little bit more about her scrapbook style.
Q: What is your favorite scrapbook supply?
A: My favorite supply has got to be adhesive. That probably sounds silly but I have a ridiculous amount of it and am always looking for more. From dry to liquid, bottles to pens, runners to sheets, vellum to fabric, I can never have enough!! I am also a big fan of rub-ons, even though I usually mess them up. When I’m at a loss for a finishing touch I can always find something in my rub-on box that will work, it’s so nice to have "sure thing" to rely on.
Q: What do you think is the biggest trend in scrapbooking?
A: The biggest trend is definitely digital, it just keeps growing wildly, I can’t even keep up!! Artists are doing some really amazing things and I think it’s only going to get better. Traditional is here to stay and will always be popular too. The most beautiful thing about our hobby is that there is room for everyone.
Q: Polka dots or stripes? Brown and pink or brown and blue? SLR or Digital?
A: I gotta go with stripes, brown and pink and digital (but only because of ease and convenience. I still think there’s something magical about getting film prints back from the processor and being surprised – and sometimes disappointed - by the images. But I’m too cheap to take that risk anymore).
A big thank you goes out to Jami Peterson for taking some time to speak with us this week. Keep an eye out for more interviews with some of the biggest names in the scrapbooking industry.
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