RSS
Home
Lagonda Concept debuts at the Geneva Auto Show, revives the marque
Print
Email
RSS
Subscribe
.jpg)
Celebrating 100 years of the marque, the Lagonda nameplate has returned. A new Lagonda Concept, all-season sports car debuted at the Geneva Auto Show with a different charge from Aston Martin Lagonda, of which the latter name had been only hypothetical since the late eighties (or early nineties, depending on what is considered). The last Lagonda was a low-profile four-door sedan with the extreme folded-edge contours of Seventies.
.jpg)
The new Lagonda Concept, however, is intended to “bring performance luxury into new markets and territories around the world.”Indeed, according to Aston Martin Lagonda CEO Dr. Ulrich Bez, one of the primary markets will be Russia, where in 1910 Lagonda won the Moscow-St. Petersburg trial with his first model, the 20-hp, 6-cylinder Lagonda Torpedo.
The new Lagonda concept was developed on the Mercedes-Benz GL sport-utility chassis and with M-B cooperation will use that platform in the production version. As an all-season all-wheel drive, four place sports luxury car, the Lagonda also will be marketed in the 
Middle East, South America, India and China, “as well as responding to demand from the dynamic, innovation-focused consumers of Europe, North America and the Far East.”
Middle East, South America, India and China, “as well as responding to demand from the dynamic, innovation-focused consumers of Europe, North America and the Far East.”Says Bez, “As Aston Martin is an authentic, pure sports car, but Lagonda is something else, a brand that will reach into new markets. Lagonda will create a new kind of customer relationship, instilling the spirit of travel and style into a single, formidable package.”
Lagonda will focus on being a technology leader, exploring “innovative new propulsion technologies, new materials and elegant forms.” Some projects in the relatively short future include flexfuel, low emissions diesel and hybrid systems.
The production Lagonda, says the company, will “enter the market place with a unique performance avant-garde luxury product, a vehicle that combines exceptional ability with unsurpassed elegance, inside and out.”
Sign us on for the next 100 years.
You might also enjoy these:
Keep up with the latest. Subscribe. It's free.
Related Articles:
Add a Comment
Demand for Chevrolet Equinox, GMC Terrain brings OT and adds shift to CAMI plant; GM buys out Suzuki
Sales are booming for the 2010 Chevrolet Equinox and 2010 GMC Terrain, enough so to require scheduled overtime and going to three shifts of production …
If nothing derails Alfa Romeo's reentry into the U.S. market, it will bring two small cars, the highly regarded MiTo three-door hatchback and a …
- 2011 Kia Sorento EX V6
- 2010 Reviews
- 2010 Audi A5 2.0 TFSI
- 2010 Audi R8 5.2 FSI V10
- 2010 Audi S5 Cabriolet
- 2010 Chevrolet Camaro 2LT RS
- 2010 Chevrolet Equinox AWD 2LT
- 2010 Ford F-150 SVT Raptor
- 2010 Ford Taurus Limited AWD
- 2010 Ford Taurus SHO
- 2010 GMC Terrain SLT1 FWD
- 2010 Hyundai Elantra SE
- 2010 Hyundai Genesis Coupe 3.8 Track
- 2010 Kia Forte
- 2010 Lexus HS 250h
- 2010 Lexus IS 350 C
- 2010 Lexus RX350
- 2010 Lexus RX 450h
- 2010 Mazda CX-7 i Sport
- 2010 Mazda Mazdaspeed3
- 2010 Mazda MX-5 Miata
- 2010 Mitsubishi Lancer Sportback Ralliart
- 2010 Mercedes-Benz GLK350 4Matic
- 2010 Nissan 370Z Roadster
- 2010 Nissan Altima Hybrid
- 2010 Nissan Cube 1.8 Krom
- 2010 Nissan Versa 1.8 SL Hatchback
- 2010 Porsche Panamera 4S
- 2010 Toyota Prius
- 2010 Toyota Prius II
- 2010 Volkswagen Golf TDI
- 2010 Volkswagen Jetta SportWagen TDI
- 2009 Reviews
- 2009 Acura TSX
- 2009 Audi A4 Avant 2.0T quattro
- 2009 Audi A6 3.0 TSFI
- 2009 BMW 135i Coupe
- 2009 BMW Z4 sDrive 3.5i
- 2009 Cadillac Escalade Hybrid 4WD
- 2009 Chevrolet Aveo5 1LT
- 2009 Chevrolet Kodiak pickup truck
- 2009 Chevrolet Corvette Convertible
- 2009 Chevrolet Silverado Hybrid
- 2009 Chevrolet Traverse FWD LTZ
- 2009 Dodge Journey SXT AWD
- 2009 Dodge Ram 1500 Laramie Quad 4x4
- 2009 Ford Fiesta
- 2009 Ford Flex Limited AWD
- 2009 Ford Fusion SEL I-4
- 2009 GMC Acadia SLT-2
- 2009 Honda Civic Hybrid
- 2009 Honda Fit Sport w/Nav
- 2009 Honda Ridgeline RTL
- 2009 Hyundai Genesis 3.8
- 2009 Infiniti G37 Convertible
- 2009 Infiniti M45x
- 2009 Jaguar XF Premium Luxury
- 2009 Jaguar XKR Porfolio Coupe
- 2009 Jeep Patriot Limited 4x4
- 2009 Kia Borrego
- 2009 Kia Borrego EX 4x4
- 2009 Land Rover LR3
- 2009 Lincoln MKZ
- 2009 Lotus Exige S 260 Sport
- 2009 Lotus Exige S
- 2009 Maserati Quattroporte S
- 2009 Mazda Mazda6 s Grand Touring
- 2009 Mercedes-Benz CL550 4Matic
- 2009 Mercedes-Benz SLK300
- 2009 Mitsubishi Outlander XLS 4WD
- 2009 Nissan 350Z Roadster Touring
- 2009 Nissan 370Z Sport
- 2009 Nissan Murano SL AWD
- 2009 Nissan NISMO 370Z
- 2009 Pontiac G6 4-cyl
- 2009 Pontiac G8
- 2009 Pontiac G8 GXP
- 2009 Pontiac Vibe AWD
- 2009 Porsche Boxster RS60
- 2009 Saturn Aura XR 4-cyl
- 2009 Saturn Vue 2 Mode Hybrid
- 2009 Scion xB
- 2009 Subaru Legacy 3.0R Limited
- 2009 Suzuki SX4 Crossover AWD Technology
- 2009 Toyota 4Runner Sport Urban Runner
- 2009 Toyota Camry Hybrid
- 2009 Toyota Highlander/Hybrid
- 2009 Toyota Matrix XRS
- 2009 Toyota RAV4 Limited 4-cyl. 4WD
- 2009 Toyota Sequoia Platinum
- 2009 Toyota Sienna XLE AWD
- 2009 Toyota Venza 4-cyl. AWD
- 2009 Volkswagen Jetta TDI
- 2009 Volkswagen Tiguan
- 2009 Volkswagen CC VR6 4Matic
- 2009 Volkswagen Touareg 3.0 TDI
- 2008 Reviews
- 2008 Chevrolet Equinox Fuel Cell
- 2008 Bentley Continental GT
- 2008 BMW X6 xDrive 5.0i
- 2008 Chevrolet Tahoe Hybrid
- 2008 Kia Amanti
- 2008 Lexus IS-F
- 2008 Mazda MX-5 Miata Grand Touring PRHT
- 2008 Mitsubishi Lancer Evolution X MR
- 2008 Nissan Cube JDM
- 2008 Saturn Vue Green Line
- 2008 Scion xD
- 2008 Volkswagen Passat Turbo
- 2008 Volkswagen Toureg V8
- 2008 Volvo XC70 3.2
- 2008 Volvo XC70 D5
- 1971 Honda N600
