Blog - If you're here you have a basic idea about what a blog is, but for the record - blog is shorthand for weB LOG. A blog puts anyone on-line. A blog can be personal, political, philosophic, silly, dirty or even a method of communicating with a specific group of people.
In his book Blog, Hugh Hewitt compared the growth of blogs to the invention of the printing press. It may sound platitudinal, but it's valid. The printing press made books, and therefore learning, available to the masses. Blogging has enabled anyone with access to a computer to be a journalist. Bloggers, sometimes referred to as the Pajama Media, have a had a massive effect on our culture. Blogs span the entire political spectrum from the political left, Daily Kos, to the right, Little Green Footballs.
The real power of a blog for my audience is as a communications media. The mimeographed newsletter is a thing of the ancient past. The xeroxed interoffice newsletter has joined the mimeographed newsletter in the dustbin.
A blog gives you an on-line presence. A blog allows you to post information that anyone can access and respond to! A blog can be set up to provide security so that you have control over who can read it or respond to posts. You can share the ability to post with your team.
The best part - listen up - it's free. There are a few tools out there that will enable you to become a blogger, one of the most commonly used is Blogspot. I maintain a quasi- political blog using blogspot. You're welcome to read it here.
Next: Part 2 - setting up your own blog.