Is there nothing that fashion and trendiness cannot ruin? Take a ridiculous piece in last Thursday's New York Times. Titled "Riding the It Factor," the piece hyped Dutch bicycles, which are distributed in this country by Dutch Bike Co. Seattle. The bikes are black, heavily fendered and equipped with serious chainguards. Starting price is around $1,600, which is why the Times referred to them as the recession's "first real status symbol" and compared them to Sub-Zero refrigerators and Louis Vuitton trunks.
Really? I'm sure these bikes are terrific (although with all that crap mounted to their steel frames, they must weigh a ton), but cyclists have lots of other choices. For example, you can get a lighter Breezer with comparable features for roughly half the price of one of these two-wheeled Dutch tanks.
On the other hand, you probably won't look as cool riding a Breezer in your "Navy cotton jacket with contrast detail, $1,525, dark ink pants, $570, sterling silver tie bar, $225, and steel-case watch with black rubber strap, $1,295, all at Gucci," as you would on a Dutch bike. Cycling shoes? Van's? Forget that Left Coast stuff. What you need for your commute to work on a bicycle is a $465 pair of leather wingtips from Tod's. Or maybe you are more of a "Michael Bastian cotton blazer, $1,995 at Bergdorf Goodman; gray tissue-weight wool cardigan, $765 at Prada; Gant gingham button-down, $115 at Barneys Co-Op; silk bow tie, $135 at Paul Smith; Bespoken trousers, $520 at Bloomingdale's; Black Fleece saddle shoes, $800 at Brooks Brothers" kind of guy? If you are, my sympathies....