	Jennifer L. Taylor Marketing Examiner \| Bio My Bio Subscribe RSS Feed Favorites

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A marketing consultant and copywriter, Jena helps clients across the globe succeed through effective marketing campaigns and branding. Passionate about writing, Jena is the author of several non-fiction books. Visit TheWordTailor.com for more information.

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Marketing Examiner's Articles

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Watch this video to 'see' AR in action

Thursday, November 5th, 2009

For visual learners, check out this YouTube video that shows how AR (augmented reality) works. This is the...
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As smartphones take off--augmented reality becomes more common

Wednesday, November 4th, 2009

With the rapid adoption of smartphones and their inherent capabilities, a new term to non-techies coined "augmented reality" comes into...
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Mobile Marketing 101

Monday, November 2nd, 2009

As geo-technology becomes more common use, mobile marketing will quickly evolve. This article is one of a series...
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Statistics show direct marketers don't really know their customers

A Forrester study revealed that marketers are not in touch with the lists they send their marketing materials en...
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Great viral marketing example

The most effective viral marketing campaigns are the ones that are memorable and motivate the viewer to actually...
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Mr. Clean expands brand into car wash

A world-famous icon is now the host of a new car wash experience. From free Wi-Fi and a comfy lounge with a coffee bar for adults to giant water guns...
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nMotion Technologies streamlines OOH buying

One company is making digital out-of-home (OOH) advertising simple and easy to use. With OOH advertising becoming more prevalent including...
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How-to save money at Starbucks: Sip & Save

As the recession and tightening of personal budgets continues, Starbucks is battling back with a tip sheet on how to Sip & Save. Here are 10 ways...
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Interactive advertising channel rewards consumers

As advertisers find it more difficult to penetrate their target markets with the development of filters, ad blocking, TiVo, etc., a pioneer in loyalty...
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Build Your Own Brand (tm) presentation Thursday, Aug. 27

Branding is one of the most important marketing activities a person or company can develop to create a lasting...
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