KPIG in the trough: KPIG cutting air staff again

March 26, 9:48 AMSF Radio ExaminerBrad Kava

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This is a sad story. KPIG, which now broadcasts from Freedom California to San Francisco, San Luis Obispo, Santa Cruz and Chico, is letting computers run the shop all evening and night. (KPIG is on 107.5 FM, in Santa Cruz, 1510 AM in the Bay Area, 94.9 in SLO town; 96.7 in Chico-ville and kpig.com online.)

Here it is in the Santa Cruz Sentinel.

It's pathetic, really, since roots rocker KPIG was one of the last bastions of so-called alternative radio, where DJ's still have a strong voice.

The really sad thing is that these DJs make only as much as Starbucks workers, around $10 an hour...and they still have to be cut?

Also, as an advertiser, I say that less isn't more. I want DJs to read my ads live, or if they hear a song relevant to the blues festival I'm involved with, to say something live. That's more valuable than a taped ad.

Less human contact, less reason to listen to the station instead of my iPod.