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This article is part of Seattle's Halloween
Seattle Women & Business Examiner

Tricked by the economy? Here are some treats...

October 13, 8:09 AMSeattle Women & Business ExaminerBetsy Talbot
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Photo by Cindy McCravey
 Photo by Cindy McCravey/KaCey97007

Some of Seattle's top experts loaded up their Halloween candy bowls with treats of wisdom for the trick-or-treating small business owner.  I hope you brought a big bag...

"It can't be high tide all the time. The sun comes up; the sun goes down. People who do what they love - and are in it for the long haul - always thrive." - Kristen Marie Schuerlein, Affirmagy

"Many of us simply do not follow up enough – thinking that our prospect HAS their information, and when they are ready – they’ll call you back. Wrong! A Stanford research study showed that in B2B selling, 85% of buyers will buy AFTER the 5th contact. Amazingly, 95% of salespeople give up after 4 contacts.  So simply by following up one or two more times, and making it a regular part of your “process” – you will sell more.  Spread it out and vary the type of contact – but do follow up more and see the  amazing results. - Lori Richardson, Score More Sales

"This is a great time to connect with your fellow entreprenesses and share tips.  Reach out and go for a walk or out to coffee and offer up support.  Collaborate and get creative about some co-marketing ideas." - Melody Biringer, The Crave Company 

"This is a great time to network virtually with teleseminars and twitter. No driving, parking or dry cleaning bills! And more quality time with family and dogs." - Cathy Goodwin, copywriter and internet marketing guru

"Stay on top of your receivables. If any are past due 60 days or more, call them. Do not be afraid to obtain liens or get your attorney involved. Your client or customer may not be around for you to collect in the future. In this case, “the squeaky wheel gets oiled.” - Rose Smith, The Alternative Board

"Get in touch with your “resentment number”—even if you do not want to raise your fees right now, make sure you charge enough money so you don’t resent your work. Nothing good comes from resentment." - Mikelann Valterra, The Women's Earning Institute

"Your kids don’t really want “stuff.” They just think having stuff will make them feel better about themselves, and THAT’s what they really want. What a gift that you can’t buy them what they think they want. Now you can give them the real thing – unconditional love and acceptance. See them with your heart rather than your eyes, thank them for little things as well as big ones, hug them, high five them, stroke their hair, kiss their cheeks, and be sure to find lots of opportunities to laugh. Your kids won’t remember most of the material things when they get older, but they will surely remember that at a scary time in their lives, they felt more love from you than ever before. Now THAT’s a legacy." Margit Crane, Family Relationship Specialist

"One phenomenon we’re seeing with the economic turbulence right now is that individuals are cutting their personal entertainment budgets. With more people dining, recreating, and even vacationing (have you heard of the “staycation”) at home, now is a great time to ensure your home is one you love and feel great in. Take some time to organize a room you spend a lot of time in, clear the clutter, and create an atmosphere that makes you feel happy, calm and comfortable. When your home supports you and makes you feel great, it’s a pleasure to stay in and economical too!" - Debbie Rosemont, Simply Placed

"From a Feng Shui perspective it is great to do some clutter clearing in the bedroom during difficult economic times!  Focusing on what is nearest the bed is best." - Diane Easley, Feng Shui Consultant

"My husband and I have weathered worse economic times.  We owned a company that was dependent on petroleum products when those products were unavailable.  So, here is what we did and continue to do: Find a person or non profit to give to beyond what you normally do.  If you can't give money, give a product that you have.  "Give and it shall be given you, pressed down, shaken together and running over" always works." - Sharon Emerson, Cruise and Tour Planners

"A great way to cut health care costs is to add more activity into your daily schedule.  The American College of Sports Medicine has determined through studies that doing 10  minutes of activity 3 time throughout the day has a similar benefit health wise as doing 30 minutes of continuous activity.  How does this reduce health care costs?  The more we move the healthier we are the less we need to see the doctor the lower our health care costs." - Jennifer Malocha, Wuhoo Fitness

"Are your employees stressed, are they showing sign of panic in regards to the economy?    Now is the most important time to show your employees how much their dedication means to you.  An owner or manager can help reduce employee stress by showing some appreciation.  A small token of gratitude for their efforts, goes a long way to building employee confidence.  Employees are likely to be more productive if they feel appreciated for the hard work they are doing.  Happy employees lead to happy clients.  Happy clients lead to better profits." - Shannon Wright, Original Basket Boutique

"Avoid doom and gloom thinking – now is a great time to be investing.  If you have more than ten years until retirement you should meet with your advisor to re-check your asset allocation and then stay the course.  If you have less than a decade until retirement, meet with your advisor and discuss the appropriate defensive strategy as well as identify good buying opportunities." - Debbie Whitlock, Sound Financial Partners

"Choosing to invest in your emotional and mental well-being can pay huge dividends in your business, personal relationships, and self-confidence." - Elizabeth Rightor, Therapist

"Keep your computer running at its best by running the Disk Cleanup and Disk Defragmenter utilities every month or two.  Get any problems checked out promptly." - Sven Mogelgaard, Byte Slaves, Inc. 

For more info: Many thanks to these experts for contributing their nuggets of wisdom.  For more information on any of the contributors, please click on their website URLs at the end of each comment.
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