Relationship Marketing - What's Your Strategy?

March 20, 12:08 AMMiami Relationships ExaminerDr. Erica Goodstone

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Developing and building relationships is an important strategy used by business owners to expand their client base and create loyal customers.  What would your life be like if you used such a powerful business approach to finding and creating love in your life?

Step #1 - Cater to the needs of your potential romantic partners and notice how their needs may change over time.

Step #2 - Attract new potential romantic partners at the same time that you guide your current romantic partner/s to recongize your value and choose to remain involved with you.

Step #3 - Create and sustain long term contracts - boyfriend/girlfriend, fiance, spouse

Step #4 - Offer good service, even superior service - and - let go of any dissatisfied or disgruntled partners as you market to and acquire new, more suitable romantic love interests.

Step #5 - Attemp to retain  an already established relationshp because the cost (financial, emotional, time, energy) of keeping an old relationship is only 10% of the cost of pursuing and attaining a new romantic relationship.

Step #6 - If you have kept your current relationship partner/s satisfied, they will most likely remain loyal to you.  Don't be too quick to look elsewhere when you have a good thing right in front of you.

Step #7 - Self-evaluation and self-reflection. Honestly tell yourself how you rate in the relationship marketplace, in terms of qualities that help relationships to blossom, expand and endure.  Chances are, you could do a bit of self-pruning to improve your relationship marketing status.