Trying desperately to pull my overworked brain cells from their perpetual desire to slog off, I scour the aisles for the perfect caffeinated substance. From Korean Drink Cans to stomach churning bargain caffeinated malt liquor to organic hand picked beans from the Peruvian mountaintops, Ill help you on your journey through the world’s most popular psychoactive substance.
I'm used to getting my Agave nectar through bottles of Sauza, my favorite spirit of choice. So when I saw BOA, I got pretty excited. Made by a local energy drink producer here in denver, filled with agave and no high fructose corn syrup I got even more excited! Their marketing is interesting too - having a bi-lingual can and trying to appeal directly to the Hispanic market. And while there are many energy drinks with a core audience they usually don't come right out and say that they are directly targeting one specific demographic. Even on their website they list their goal of trying to appeal directly to hispanics- using the flavors of agave and limon to separate from the usual redbull clones out there - placing their food into a Hispanic foods category, like green chile or enchiladas. and with good reason.
According to a Denver Post article - they are going to try to get big enough to get swallowed up by a major company. Now I know that is a common thing to happen, for an example, look at Glaceau and Fuze. But this truly makes me sad. You know if Coca Cola gets their hands on this, the Agave will become high fructose corn syrup and the limon will become sprite mix. Right now, the only thing on the shelves appealing to the latino market directly is Full Throttle Blue Demon, which is truly Blech - morally and flavor-ily. This is an original and really tasty drink, which I really hope survives enough that they can make a name for themselves without having to stoop to sucking up with the Hansen Family. - Buena suerte con su compañía
Buzz:nutrition:8 La bebida de la energía es chock full of good stuff - from Milk Thistle to Ginko Biloba, this has enough herbal pharmecuticals to give Crunk a run for its money. It gave me quite a buzz - even though the amount of caffeine in the drink is as of yet undisclosed. I also think the mixture of all those herbs, especially the ginko bikoba and insotol helped with the very active buzz I got - with a very mellow easy to cope with crash. Even though the calorie count in this drink is pretty high (200 a can) it is worth picking up one time for the taste alone. Packaging:7 the design of the can is nice, and the lgo and colors work well. The only problem I have is the lack of ingredients on the can. You dont know how many herbs they put in, not does it list the caffeine content anywhere. The multilingual can works well, as well as the Boa snake motif. Wish it had more data though.
Taste: 9 Esto es muy sabroso! The agave and lime taste frakkin awesome - this is one of the tastiest energy drinks I have had in a long time. Shame to read they had to add sucralose to sweeten the agave - but glad for all the work that went into making this so dang yummy. I would choose this over a great deal of other energy drinks found at my local mega-supermarket. Website: www.boaenergydrink.com 6 The site is certainly not fantastic, not really doing much but presenting a big business card. There is a couple more photos of happy latinos drinking Boa, and a bit of press release, but I could not really find anything on the amounts of supplements and nutrients - including caffeine. No info, no unique gotcha - overall a simple blah site; not worth the mouse clicks.
I love drinks that come with a theme - and it's nice that energy drinks already have one built right in. You have all sorts of lightning bolts, frantic freaking out jittery people, and even bottles of jet fuel. So it makes sense that batteries... Read More Topics:
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This has been one of the most elusive elusive drinks people have been trying to make since energy drinks came on he scene - a drink that will give you all the energy and staying power without any dependence on addictive substances. That is the... Read More Topics:
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I walked into a big mexican supermarket, determined to find a new exciting energy drink. After allI went all the way down to a different country to scour for cool energy drinks, and I would not be denied. All day long I wandered the little... Read More Topics:
Energy Drinks ,
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I miss Wired energy drinks. I used to find them all around town, filling the convenience stores with all their different wares.not that they tasted differently, really, but their marketing and original blends were a nice change of pace from the monsters... Read More Topics:
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You are out on the town - impressing clientele and politicians with your knowledge and your boundless energy, hobnobbing with all the uppercrusties during the Democratic National Convention. Suddenly, you feel a slip, a small yawn, and find yourself... Read More Topics:
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This Slap Frost has been produced by Brain Twist, the makers of Cinnabon Coffee drinks, have produced over 7 different kind s of energy drinks which can be found all over New York State. I have been fortunate enough to get hold of a fantastic... Read More Topics:
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Will Prilabs never learn? This is the same drink as Re5 and 24:7, only this time in an awful tiny can with little marketing. With so much money to be had, it is hardly surprising that drinks like this are released to mom and pop gas stations,... Read More Topics:
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Pepsico, always seen as the big Underdog of the Cola Wars, has come out with a statement that it has beaten Coke coming out with a new natural sweetner using stevia, possibly the world's answer to finding a fantastic low calorie sweet substance that... Read More Topics:
In The News
and no - this is not me in the video...
Best Slogan Ever!
If you are fortunate to live in an urban area, you can find your booty sweat with this great tag line:
"a delicious and bump up struttin’ energy drink that will pump up... Read More