The Comfort Wipe - most awkward product and commercial ever?

June 15, 11:55 AMInternet Buzz ExaminerJoshua McIntire

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Yeah, our reaction exactly

The Comfort Wipe may just be the Snuggie killer.  If you, like me, are a fan of products that make you cringe, wince, or doubt the sanity of the company responsible, the Comfort Wipe can not be beaten.

First, with any good infomercial, you must create a case for the necessity of your product.  In this case, toilet paper is "archaic" and "unhygienic".  Wiping one's self after using the toilet, for some, is nearly impossible due to shoulder pain and well, sheer mass - according to the makers of Comfort Wipe.

And, if you're fully capable of cleaning your own behind but, like our heroine here in the commercial, you find it icky and beneath you, well you're not alone, and the Comfort Wipe is here for you.

Note that the product is 18 inches long, contoured to fit your body, and that it comes with a free suction grip handle for your tub to help you lift yourself out of the bath water. 

My personal favorite bits of this instant classic include:

• The need to still fold the toilet paper before sticking it onto the wand.
• The fact that you must, apparently, stand up to dismiss the used paper into the bowl and, if needed, reload the wand.
• The demo of the "ejection" function seems not to work on take one.  Watch closely, there's a cut there.
• It matches the free handle so you're automatically color coordinated!
• Aaaand . . . nothing beats comparing your shower brush to the stick you use to wipe your rear.  I'm SOLD!

But, they DID miss a golden opportunity - the family pack in multiple colors.  I know I don't want to share my Comfort Wipe with anyone, and a mixed bag of colors would help each family member remember whose is whose.  Oh, and Comfort Wipe Junior - where are you?

And, for the greenest of the green, may I suggest pairing your Comfort Wipe with a reusable ShamWow?

Ladies and Genetlemen:  The Comfort Wipe

If you thought this was something, chances are you need to see:

• A truly awesome senior project.
• The Jonas Brothers will do anything to sell you their new album.  Any  thing.
• Okay seriously, if you know the song "Total Eclipse of the Heart" just watch this.

And, as always, if you liked this, truly, please send it to a friend or two?