When People magazine launched back in 1974, it fed its readership with human interest stories and a little splash of celebrity news. It’s rather quaint to think about its humble beginnings, but it was apparent what people wanted: celebrity news and gossip, digestable in less time than it takes to go to the [you know what]. People ramped up its celebrity coverage and then competitors started popping up: Us Weekly (“Just Like Us!”) and OK! (“Red Carpet Confidential”) are two big ones. And now there's Life & Style -- you know, the one that looks like Us. Taking it to a whole new level is TMZ, running online celeb gossip and news 24/7. TMZ (which stands for "thirty mile zone", the area around Los Angeles) also has a TV show with random celeb clips that can last but 10 seconds long, showing Lindsay Lohan dashing through a parking lot and into a car. Celebs! Celebs! Celebs! Everyone's guilty pleasure.
I appeared on CNBC recently along with Armando Falcon, the former head of OFHEO (now called Federal Housing Finance Agency) and Susan Wachter, Wharton …