Noted auto expert Barack Obama cuts Chrysler ad budget in half

May 12, 4:22 PMDC Republican ExaminerBill Dupray

Previous Next

Comment Print Email RSS Subscribe

Subscribe

Get alerts when there is a new article from the DC Republican Examiner. Read Examiner.com's terms of use.

Email Address   Include other special offers from Examiner.com Terms of Use

I hear that new Viper is cool.  Wish we could
see more of it. (Photo Gary Denness)

I guess The One figures he can sell ice cubes to Eskimos, maybe he'll just be the pitch man for Chrysler. As we know, the federal government has a lot of experience marketing cars, so when they decide to cut Chrysler's advertising budget in half, surely they know what they are doing.

From Autoblog.

Chrysler is nearly two weeks into its bankruptcy, and the Auburn Hills, Michigan-based automaker is already getting an idea of just how engaged the Obama administration plans to be in the process. Chrysler planned to spend $134 million dollars on advertising during its supposed nine weeks of bankruptcy, but the Auto Task Force has reportedly cut the figure in half. Judge Arthur Gonzalez wasn't even sure 50% spending was necessary, saying "idle plants, why market?" But the Task Force apparently says it recognizes that marketing is necessary during the bankruptcy to prevent the further erosion of the already battered Chrysler brand image.

The figure-head Chrysler management seems to think it knows how to run the company. The silly fools actually want to advertise the product.

Chrysler Marketing and Sales Vice President Steven Landry defended the decision to spend on advertising during the bankruptcy saying that the move "gives us the opportunity to reinforce that it's business as usual and demonstrate a bright future ahead for Chrysler."

Of course, Mr. Landry is wrong. There is no bright future ahead for Chrysler. Who wants to buy a car made by Barack Obama, Nancy Pelosi, Harry Reid, and Barney Frank? What bond investor wants to invest in a company that has seen previous bondholders get strong-armed by the President of the United States into giving up the value of their investment "for the good of the State" or the UAW? The president may not like the free market, but the free market decides which cars get bought by the public. Looks like future Chryslers will be sporting a lot of U.S. Government license plates.