Liverpool's 'The Beatles Story' museum puts Beatles music in high-tech new attraction

July 9, 9:09 AMBeatles ExaminerSteve Marinucci

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"Fab 4D" is described as a state-of-the-art trip through the music of the Beatles. (Photo courtesy The Beatles Story.)

The Beatles Story museum in Liverpool has announced it is adding a new state-of-the-art four dimensional attraction this month at the museum's second site at Liverpool’s Pier Head.

 "Fab4D," as it's called, "will take people on an exciting multi-sensory 4D journey through the music of the Beatles. Audiences will experience a stunning 3D computer generated animation combined with a dramatic 4th dimension which will stimulate and tease their senses. Using the latest 3D technology and 4D special effects, the 40-seat theatre will thrill visitors by immersing them in a new virtual world which explores the music of the Beatles," according to a statement issued by the museum.

 The animation was created using the same type of technology used for movies such as the feature film "Monsters Vs. Aliens." It was written, produced and directed by Red Star 3D, the film effects studio which recently won the Best Children’s Film Award at the Stuttgart Animation Festival 2008. The attraction was installed by Simworx, a company specializing in simulations. 

The new attraction is housed at Liverpool’s Pier Head in the new £10.5 million Mersey Ferries terminal building on the Liverpool waterfront.

    Sgt. Pepper of "Fab 4D." (Photo courtesy The Beatles Story.)

 Ben Smith, creative director at Red Star 3D, said in a statement, “Creating this film for the Beatles Story was an amazing opportunity for Red Star. We’re very proud to have used our fantastic 3D animation to take audiences on an incredible journey through the music of the world’s favourite band.”

 Terry Monkton, Managing Director of Simworx commented, “We were delighted to work with the Beatles Story on this unique 4D Effects Theatre project. The attraction’s MD, Jerry Goldman took an active role in the development of the creative concepts for the storyboarding of the film and the scope of supply for the hardware. Our brief was to create a ‘wow factor’ for visitors and as the first 4D cinema in Liverpool, we feel this has certainly been achieved.”

Beatles Story Pier Head is also home to "White Feather: The Spirit of Lennon," the recently opened exhibition presented by Julian and Cynthia Lennon showcasing previously unseen Beatles heirlooms. The exhibition runs through Dec. 31.

Jerry Goldman, managing director of the Beatles Story, said, “The Beatles Story’s expansion in 2008 was incredibly beneficial, both to the business and to Liverpool and we were determined to continue this growth with significant investment in our second site and in the 4D experience at Pier Head. We’re very excited to be opening the city’s first 4D theatre and we feel Fab4D will bring the music of the Beatles to life in a totally unique and inspiring way.”

For more info: 

• "Fab4D," based at Beatles Story Pier Head is a 4D journey through the music of the Beatles, introducing all manner of virtual characters and ground-breaking special effects and is part of the Beatles Story visitor attraction. Admission to Beatles Story is £12.25 Adults, £8.30 Concessions, and £6.35 children. Under 5s free. Special group discounts and rates also available.
• Website: www.beatlesstory.com

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