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Imagine there's a laptop: New TV ad features Lennon in computers for kids campaign

December 26, 11:40 AMBeatles ExaminerSteve Marinucci
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John Lennon is featured in a new TV commercial (see above) that began airing Christmas Day for One Laptop per Child (OLPC), a nonprofit organization working to provide children in the developing world access to a solar-power laptop computer.

 The 30-second spot, which can be seen on the campaign's official website or YouTube, is called "A Message from John Lennon." Lennon's voice, simulated by an imitator, gives viewers about the potential impact the laptops would have for a child.

"Imagine every child could access a universe of knowledge. They would have a chance to learn, to dream, to achieve anything they want. I tried to do it through my music, but now you can do it in a very different way. You can give a child a laptop and more than imagine. You ... can change the world," says the video image of Lennon in the ad.

 "John Lennon's vision of a better world aligns perfectly with the mission of One Laptop per Child. We deeply appreciate Yoko Ono's support in allowing us to create the spot and we hope that its message will get people to imagine the power of education to change the world," said Nicholas Negroponte, founder and chairman of One Laptop per Child in a statement issued by the campaign.
 
Donors can either donate $199 for one laptop or, through Dec. 31, pay $399 for two XO children's laptops with one going to a child in developing country. The other can be kept by the donor or given to a deserving child or friend. With a donation of 100 laptops or more, the OLPC says it will send laptops to the classroom of the donor's choice anywhere in the world.
 
For more info: The official website for the One Laptop Per Child campaign.

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