Audi raises $25,000 for carbon offset program via Facebook campaign

July 16, 6:10 AMGreen Car ExaminerEvelyn Kanter

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Photo 2009 Audi A5 Cabriolet courtesy Audi USA

Audi’s goal was to recruit enough supporters at $1 each to reach $25,000.  They did, and in less time than Audi, Facebook or The Nature Conservancy expected it would take.

I have to thank you loyal Green Car Examiner readers who clicked onto Audi’s Facebook page after reading about it here, and supporting the cause.  And the environment.

The program had a dual purpose -- to raise awareness and reduce carbon emissions for The Nature Conservancy’s voluntary carbon offset program, and to raise awareness of Audi’s clean, green clean diesel technology.

German car-makers -- Audi,BMW, Mercedes-Benz, and Volkswagen – all have clean diesel models in North America, and Porsche is due to bring its 2010 diesel Cayenne SUV here.  The popularity of diesels in Germany may have something to do with a guy named Rudolph Diesel, who built cars with a guy named Gottlieb Daimler.

Audi's $25,000 donation supports the first voluntary carbon offset program, to help reforest and restore the Tensas River Basin in Mississippi.  The program helps counter-balance carbon emissions by planting trees on private lands to capture and store carbon, an also help restore habitats that are critical to local animal species.

Of course, Audi is not alone in marketing programs that support the environment, the arts, or both.

BMW’s famous Art Cars have toured the world, featuring artists such as Roy Lichtenstein and Frank Stella, and Toyota has partnered with the Alvin Ailey American Dance Theater.

Visit www.EcoTraveller.info for news on where to go green when you drive green..