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Audi partners with Facebook, The Nature Conservancy to reduce carbon emissions
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Photo Edie Falco at premiere of Showtime's Nurse Jackie with Audi Q7 TDI courtesy Audi of America
Audi TDI clean diesel engines kick out 20% less carbon emissions than regular gasoline engines, and Audi wants you to know it. So they have launched a Facebook campaign with two goals -- to convince you that the new Audi clean diesel technology from Germany is a great green drive, and also raise $25,000 for The Nature Conservancy.
Audi is donating $1 for every person who joins Audi's Facebook fan page. I just joined -- it's your turn now. So, we need 24,999 Examiner readers to do the same. It doesn't cost you anything but a couple of mouse clicks, and you are helping the environment. And I know you are a tree hugger, or at least a tree admirer, because you are here, reading about green cars.
The donation directly benefits The Nature Conservancy voluntary carbon offset program. The first project is to restore the habitats of local, native plants and animals, in the Lower Mississippi Valley, by buying up land to keep it from development, and planting trees and other green things. The official description is ‘reforestation’ which means protecting and restoring forests and woodland.
Audi and The Nature Conservancy have similar goals – to reduce carbon emissions and help achieve energy independence. Okay, maybe energy independence is a stretch – but at least we can get out of first gear with more fuel efficient vehicles. Anyway, for sure, it’s an interesting marketing campaign.
BTW – The Nature Conservancy is responsible for the protection of more than 18 million acres in the United States, and has helped preserve more than 117 million acres of ecologically important lands and waters in Latin America, the Caribbean, Asia and the Pacific.
"Our engineers are always innovating to reduce our vehicles’ carbon emissions, and we’ve taken a giant leap forward with the introduction of the Audi Q7 TDI clean diesel this year," said Johan de Nysschen, President, Audi of America. "But our commitment doesn’t stop with our products; we want to promote reduced emissions through support of organizations like The Nature Conservancy, and also to spread the word about the benefits of reduced emissions."
Audi also has produced a You Tube video, Truth in Diesel.
Clean diesels are German technology -- not surprising, since Rudolph Diesel was a German engineer who worked with a guy named Gottlieb Daimler. Merceces-Benz and Volkswagen also have diesel models that are emission-approved in all 50 US states. In fact, the VW Jetta TDI was named Green Car of the Year at the Los Angeles Auto Show in November 2008.
Find more articles by Green Car Examiner Evelyn Kanter on www.GreatDrives.net.
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