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Book trailers, a great way to promote your children's book
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Book trailers have been around for a while, but children’s authors only recently started using them to help promote their books. And why not? They are not only fun to watch, but also editors, bookstores, bloggers and authors use them to promote their books and best of all, kids love them!
Like a movie trailer, book trailers highlight the action of the book. They grab the reader’s attention and get you involved emotionally in the book before you’ve even read it. Many businesses are popping up too that specialize in creating book trailers.
There are a couple of downsides to book trailers though. Think about it, a movie is visual so a movie trailer let’s the viewer see who is in the movie, what the characters look like and where the movie takes place. In a book, it’s fun to imagine these things. How often have you read a book and envisioned the main character to look a certain way only to have the movie come out and the main character looks nothing like you imagined. Book trailers can take this away from the reader, allowing the reader’s imagination to be somewhat encumbered. However, if done properly, book trailers can be fun, engaging and an excellent tool for authors.
If you’re good at creating your own videos and are familiar with products out there like Movie Maker or, Photo Story then by all means, create your book trailer! Emma Reed created a book trailer for her mother’s picture book, The Falling Flowers and she was only fourteen!
But if you have no idea how to begin, you might consider hiring someone to create it for you. Misty Taggart owns and operates Trailer To the Stars and has created some wonderful book trailers for children’s authors. JKS Communications is another company specializing in book trailers. If you want to find others just type in the keywords, book trailer creations in your search engine and see what it brings up. You Tube also has a long list of book trailers to view. Type in children's book trailer.
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