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Burger King Blow Job Ad
Fellatio in a Burger Advertisement
Burger King has recently released an extremely controversial advertisement for their newest sandwich, “The Super Seven Incher.” If you’re already cringing at the possible pornographic innuendo the name brings, the sandwiches print advertisement will blow your mind. It features a doll-like young woman with red lipstick, and her mouth hanging wide open. Then pointing at her face is the BK Super Seven Incher hamburger. The caption reads, “It’ll blow your mind away.” Whether people are laughing on the ground or washing the misogynism out of their eyes, Burger King is getting lots of attention.
Oddly enough, the ad was only printed in Singapore, an area known for its strict laws and regulations, especially when having to do with sexuality in public. However, with the internet’s thirst for sexual content and the blatant sexual theme in an ad for such a mainstream company, the ad quickly travelled to the western world. The ratio of people offended to sandwiches sold is questionable. What the dripping mayonnaise symbolizes is a little clearer.
What Burger King Says
Burger King says the ad was printed by a local Singaporean advertising firm and paid for by a local franchisee owner, not by the Burger King Corporation. In response to the ad, a burger King representative told fox news, “Burger King Corp. values and respects all of its guests," and then stated, “This print ad is running to support a limited time promotion in the Singapore market and is not running in the U.S. or any other markets. The campaign is supported by the franchisee in Singapore and has generated positive consumer sales around this limited time product offer in that market."
What Critics Say
However, some American advertising analysts and critics are still angry and offended by the ad and some at least skeptical of its merit as an advertisement beyond its shock value. An established advertising copywriter at a New York City firm named Mark Duffy stated to Fox News, “I've seen a lot of sexual innuendo ads and this is about the worst, especially for something as mainstream as Burger King. I was a little repulsed by it. It's really misogynistic to women and it's also unappetizing." Duffy later stated that the ad was among the worst he had seen in his 17 years in the advertising industry.
Scott Purvis, president of an accomplished advertising research firm in New Jersey was not as offended by the ad as some, but wondered why a well established company would use this technique and whether or not the ad was really effective. He stated to Fox News, “This would be the kind of ad you might see for a smaller brand trying to get itself noticed, it’s probably something that wouldn't see the light of day in this country." Purvis also brought up that advertisements with sexually explicit material, or even simple innuendos are recalled by consumers 20 percent more often than regular advertisements. "But the problem is, the [sexually explicit] advertisements, as a group are not as persuasive as all advertising," he said. 'It stops and gets people's attention, but they generally don't go further and get any kind of motivation of interest in the product itself."
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