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There has been a ton of hoopla surrounding the launch of the new nearly $400,000 Lexus LFA over the past couple of weeks. Understandable since...
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Find out more about Garret: Garret Ohm is an automotive enthusiast and marketer who enjoys actively participating in the conversation surrounding the present and future of the automotive industry. He's the marketing director for a Washington, D.C.-based integrated marketing firm that often works with brands in the automotive vertical. You can reach him at this address. |
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Automotive Marketing Examiner's Articles
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Autoblog recently published a blog entry that caught my attention. They noted that some new Porsche Panamera owners have received a package in the...
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Mercedes Benz has been doing an excellent job of marketing for both the present and the future. While their current consumer-facing campaigns have...
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GM is full-swing with their “May the best car win” campaign, headlined by the website thebestcarwins.com. When the site first launched, it...
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Behold the FIATRARRI. Actually, what you see below is called the Ferrari 695 Tributo, and it’s the latest collaboration between Abarth,...
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I’ve got [more] really bad news for printers that have customers in the automotive industry, and especially one that have business printing...
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I’ve covered vehicle unveilings a number of times including here and here, but here’s something new. Infinity hosted a live unveiling of...
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If you’ve been following my column, you’ve heard me lament that some major players in the auto industry aren’t giving Twitter the...
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You've probably heard by now the news that the CEO of Audi of America was quoted by a journalist as saying that...
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On Wednesday, September 2nd, just moments before I began writing this article, Audi of America posted a link on their Facebook account that linked to...
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