WWE is the biggest winner from UFC 100

July 13, 1:43 PMPro Wrestling ExaminerRick Rockwell

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At the end of the day, the biggest winner from UFC 100 was the WWE. That's right. World Wrestling Entertainment (WWE) was a bigger winner than Dan Henderson, Dana White, and even Brock Lesnar.

I'm sure many of you are asking how is the WWE the biggest winner? I'm also sure that others are asking what is Rick smoking?

Brock Lesnar's post-fight promo was like watching an old WWE promo from his pro-wrestling career. It's safe to say that every 9 out of 10 MMA fans feel that Lesnar was wrong and that he should go back to pro-wrestling. In fact, the anti-Brock fans hate Brock mostly because he was a pro-wrestler.

The mainstream media has covered Brock's antics to the max. Many articles refer to Brock's behavior as immature yet WWE like. Do you see where I'm going here? Because of Brock, the WWE has received a ton of mainstream attention and publicity for FREE. Vince McMahon couldn't have asked for a better outcome. The national media is writing about his company and he didn't have to do, say, or pay anything.

Vince is probably the happiest man right now and he can thank Brock Lesnar, Dana White, and the UFC for all of this.

Here's a taste of some of the national headlines that are bringing attention to the WWE:

"Brock Lesnar a UFC champ wearing WWE clothing" - USA Today

"Lesnar wins, puts on WWE-style show afterward" - Las Vegas Sun

Bad guy Brock: From WWE's next big thing to UFC's now big thing - Miami Herald

Direct quotes about WWE

"This isn't the WWE"..... Dana White

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As you can see, everybody is talking about the WWE because of Brock's behavior. Let's also not forget about the fact that even current WWE superstars are talking about Brock Lesnar. He is the hottest topic and WWE is benefiting the most.

In the end, WWE and Vince McMahon come out victorious. They get free exposure and publicity. Once again, controversy makes money and nobody knows this better than the WWE and Vince McMahon.

Related Articles:

• Should Brock Lesnar have apologized for his post-fight antics?
• Who was more impressive at UFC 100, Brock Lesnar or Dan Henderson?
• Did Brock Lesnar damage the UFC with his post fight antics?
• Is Dana White to blame for Brock Lesnar's behavior?