Attention, Atlanta fashion fiends: Your prayers for a local Prada boutique are about to be answered.
And once the luxury label officially plants its flag at Lenox Square Mall in Buckhead on December 13, the locals will surely salute its arrival in ways the British standard-bearers have not.
Prada, which is staging an invitation-only party to mark its opening here, rolls into town on a wave a recent controversy.
The Los Angeles Times was among the first American outlets to report that Prada’s latest ad campaign was officially banned last week by London’s Advertising Standards Authority because it portrayed a child in a “potentially life-threatening situation”.
Ironically: partial sales proceeds from Prada store’s grand opening bash at Lenox Square will benefit the Children’s Healthcare of Atlanta charity.
The controversial Prada promotion in question were photographed by the iconic lensman Bruce Weber, and features the 14-year-old actress Hailee Steinfeld (“True Grit”) dressed conservatively, but in a compromising pose. She’s shown seated astride a rusty railroad track; wiping her eye as if there’s either debris or a tear in it.
According to British press reports culled by LATimes.com, Prada publicists in the UK have sought to explain since last week that the provocative image is part of a short film shot by Weber that is meant for “adult” shoppers consideration.
Chief designer Miuccia Prada has produced a Fall/Winter ’11 collection described on Style.com as “gorgeous” and the epitome of “innocent glamour”.
A picture may paint a thousand words. But sometimes those words get confused.
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