British commercials for vibrators and condoms are the best in the world

  

Misinformation is the biggest enemy of a healthy and safe sex life. If you don't know how to have good sex it is harder to be sexually fulfilled. 

 

Vibrators are a great way for women to enhance their sexual experience. The problem? They are also one of the best-kept secrets. There is an occasional column in a women’s magazine, but the only advertisement to hit the public airwaves is from Trojan for their finger-vibe. It only appears on late night television and it is so bad is laughable (even worse than the ads for erectile dysfunction!). Trojan has made an inspiring commercial before, their “Men are pigs unless they wear a condom ad”, so it is disappointing they couldn’t find the same creative spark to support female orgasm, especially when they want women to shell out $19.99 for their product. Perhaps Trojan realized they wouldn’t get these ads on television so didn’t invest the capitol. After all, two of the major networks, FOX and CBS rejected the Trojan “Pigs” commercial all the while running advertisements for erectile dysfunction.

 

This is not the case in Europe. Ads for vibrators not only appear on television but they are also creative and cheeky. Hands down the best ads come from Durex, a British company whose motto is “ Sex plays a fundamental role in our physical and emotional wellbeing and a rewarding sex life should be everyone’s to enjoy”. Amen sister!

 

Long gone is the no-sex-please-we’re-British mentality. If you see their viral tea time video you will never look at a cucumber sandwich the same way. Durex even addresses anal sex in a brilliant commercial for personal lubricant and their viral video “Karma balloon animal sutra” truly left me speechless. Yes, you read that correctly. Balloon animals made from condoms having sex in every permutation and combination of positions. Oh, and there are three of them.

 

The racier ads are only found on the Internet, but it is surprising what makes it to the television. In England advertisements for condoms and vibrators are currently restricted to after 11 p.m. (except on channel 4 where they can appear after 7 p.m.); however, given Britain's teenage pregnancy rate, the highest in Europe, the British Advertising Standards Authority is considering relaxing these rules.

 

When ads for vibrators, condoms, and lubricant appear on television they legitimize sexual enjoyment and raise awareness about safer sexual practices. Given our rates of sexually transmitted diseases and the percentage of unplanned pregnancies it’s a shame the Federal Communications Commission (FCC) doesn’t agree.

 

Here is a selection of commercials for your viewing pleasure. Your employer may not share your openness about sexuality so these clips should only be viewed from your personal computer.

Durex vibrator commercial - clean and very funny

Durex condom commercial - the link says it was banned, but my sources in England tell me they have seen it on television

 

 

 

For more info:  safe sex , Information on safe sex from NIH

Remember, this column does not constitute individual medical advice