Homescape Announces Name Change to HomeFinder.com

CHICAGO (Map) - CHICAGO, Jan. 8 /PRNewswire/ -- Homescape, one of the most relied upon local real estate search sites delivering comprehensive property listings and rich content, today announced its name change to HomeFinder.com, effective immediately. The HomeFinder.com name clearly reflects what the Web site offers and what consumers want -- to find a home.

"The new name reflects our commitment to deliver a world-class home search and information Web site," said Tim Fagan, President of Classified Ventures' Real Estate Division. "We embarked on an extensive brand exploration journey that included both consumer and advertiser focus groups. Based on both the qualitative and quantitative research, the overwhelming majority tested in favor of HomeFinder.com as the best fit for a trustworthy, reliable and robust consumer real estate resource and destination. "

The rebrand launch comes complete with a new logo and an updated look and feel across the HomeFinder.com site (http://www.homefinder.com). While the face of the business and Web site have changed, the commitment to deliver effective online marketing solutions to meet the individual needs of agent, broker and builder customers remains steadfast.

"HomeFinder.com is still an unmatched site with a prominent and complete group of newspaper and industry partners connecting home buyers and sellers with local home listings and information," said Fagan. "Our site not only offers agents, brokers and builders an ideal marketing platform to advertise their listings to a wide local audience, but also has robust features and resources that will keep consumers returning to the site often for a varied selection of information."

HomeFinder.com has over 10 years experience and provides more than 15,000 advertisers nationwide with online marketing opportunities, including priority listing placement, unlimited photos and increased branding. With a network of more than 130 online newspapers, HomeFinder.com drives targeted, local traffic and leads sent directly to the advertiser Web site. Additionally, HomeFinder.com offers over 3.2 million property listings for consumers to search, with multiple options to view and manage results. Content on HomeFinder.com includes a new Green Buying Guide (http://www.homefinder.com/realestate/buying-guide), a consumer-focused blog, Opening Doors (http://www.homefinder.com/content/blog), and local market information, including neighborhood and recent sales data.

HomeFinder.com is a division of Chicago-based Classified Ventures, LLC, a strategic joint venture owned by AH Belo Corp, Gannett Co., Inc., The McClatchy Company, Tribune Company and The Washington Post Company.

About HomeFinder.com

HomeFinder.com provides local, comprehensive property listings and rich content to consumers nationwide, while delivering online marketing solutions that offer choice and results to meet the individual needs of real estate agents, brokers, builders and private party advertisers. HomeFinder.com also serves a network of over 130 local online newspaper Web sites nationwide with a full suite of online advertising solutions. Our network includes The Arizona Republic (http://www.azcentral.com), Chicago Tribune (http://www.chicagotribune.com), The Dallas Morning News (http://www.dallasnews.com), The Miami Herald (http://www.miamiherald.com) and The Washington Post (http://www.washingtonpost.com). For more information, visit http://www.homefinder.com.

About Classified Ventures, LLC

Classified Ventures is a strategic joint venture among five media companies, including AH Belo Corp (NYSE: AHC), Gannett Co. Inc. (NYSE: GCI), The McClatchy Co. (NYSE: MNI), Tribune Co. and The Washington Post Co. (NYSE: WPO), whose objectives are to collectively capitalize on the revenue growth in the online advertising categories of automotive, real estate and rentals. To execute on its objectives, Classified Ventures has four leading businesses: Apartments.com, Cars.com, HomeGain and HomeFinder.com.