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STRATHAM, N.H. (Map) -
"At Timberland, we are passionate about the outdoors and protecting it for future generations. It's in our roots, it's who we are," said
Timberland's dual-faceted partnership will afford significant organic brand awareness during the upcoming Festival, providing the opportunity to feature the brand's premium footwear and outerwear - including their popular Earthkeepers(TM) boots, which contain recycled materials and are fully waterproof - and reinforce its commitment to the environment.
The brand will also provide exclusive, co-branded Timberland and Sundance Film Festival jackets for the Festival's filmmakers and programming team, including this year's Jurors. Timberland will also be an important partner in the Festival's "green" efforts, providing assistance in recycling and hauling as well as encouraging the use of public transportation and walking for Festival attendees, to alleviate road congestion and smog emissions in
To augment its official partnership, Timberland will partner with a celebrity interviewer (talent to be announced) to videotape lighthearted, green-centric interviews and discussions with celebrities, consumers and Festival attendees. These will focus on the excitement of Sundance, insider tips on environmental efforts, and more, and will be available on Timberland websites including www.timberland.com and www.earthkeeper.com.
About Timberland
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland(R), Timberland PRO(R), SmartWool(R), Timberland Boot Company(TM), Mountain Athletics(R), Howies(R) and IPATH(R) brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as Timberland(R) retail stores throughout
Sundance Film Festival
The Sundance Film Festival is the premier showcase for U.S. and international independent film, held each January in and around
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