GLENVIEW, Ill.
(Map)
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GLENVIEW, Ill., Dec. 2 /PRNewswire-FirstCall/ -- In a national advertising
first, Stove Top Stuffing is warming up Chicagoans this December by heating 10
bus shelters throughout the Windy City's high-traffic commuter and shopping
areas to help busy consumers keep cozy throughout the hustle and bustle of the
holiday season.
The month-long campaign represents the first time that heat has been used
in bus shelter advertising, and is part of a larger integrated Stove Top
campaign to warm up Chicagoans that also includes print ads in more than 50
bus shelters and street sampling of new Stove Top Quick Cups instant stuffing.
"Stove Top Stuffing is all about warming up families with hot, delicious
meals when the temperatures drop, and we wanted a stand-out way to demonstrate
this to consumers this holiday season," said Stove Top Brand Manager Ellen
Thompson.
Warm Up Your Senses
Now through the end of the month, Chicago residents can enjoy a break from
the cold under one of 10 bus shelter locations throughout Chicago, including:
-- 16 S. Clark Street (Clark Street & Madison Street)
-- 197 N. State Street (State Street & Lake Street)
-- 300 N. Michigan Avenue (Michigan Avenue & Wacker Place)
-- 431 N. Michigan Avenue (Michigan Avenue & Hubbard Street)*
-- 757 N. Michigan Avenue (Michigan Avenue & Chicago Street)*
-- 538 W. Madison Street (Madison Street & Clinton Street)*
-- 1 E. Washington Avenue (Washington Avenue & State Street)*
-- 5 N. Michigan Avenue (Michigan Avenue & Madison Street)*
-- 221 N. LaSalle Drive (LaSalle Drive & Haddock Place)
-- 533 N. Dearborn Street (Dearborn Street & Grand Street)
*Stove Top Quick Cups sampling locations
Spreading the Warmth
To give on-the-go Chicagoans a taste of a home-cooked family favorite,
Stove Top will hand out samples of its new Quick Cups instant stuffing at
select heated bus shelters during the first three weeks of December, including
Dec. 4-7, Dec. 12-14 and Dec. 19-21. Whether you're noshing on holiday
leftovers or grabbing a quick lunch at the office, each two-serving Quick Cups
provides a warm, flavorful addition to any meal. Just add hot water and heat
for up to 60 seconds in the microwave.
To learn more about Stove Top Quick Cups, leftover ideas and quick
dinnertime solutions, visit http://www.stovetop.com.
ABOUT KRAFT FOODS INC.
Kraft Foods (http://www.kraft.com) is the world's second largest food
company with annual revenues of approximately $40 billion and sales in more
than 150 countries. For more than a century, we've been inspired by consumers
to deliver delicious foods that fit the way they live. From American brand
icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and
Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits,
Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered
beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, we're proud
that our brands deliver millions of smiles a day. Kraft Foods (NYSE: KFT) is a
member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow
Jones Sustainability Index and Ethibel Sustainability Index.
