iCrossing Connects Vacationers with Vail Resorts

SCOTTSDALE, Ariz. (Map) - Snow.com Demonstrates How Research, Search and Creative Can Work Together to Build Brand Connections

SCOTTSDALE, Ariz., Sept. 29 /PRNewswire/ -- iCrossing, a global digital marketing company (http://news.icrossing.com) announced today the launch of www.snow.com for Vail Resorts. The new site serves as the entry point for all five of the Vail Resorts mountain resorts -- Vail, Beaver Creek, Breckenridge and Keystone in Colorado, and Heavenly in California and Nevada. Snow.com was built from the ground up for search and usability based on extensive research into the online behavior and needs of Vail Resorts customers.

Snow.com provides users with an interactive rich media experience that highlights the year-round offerings of the Vail Resorts properties. Research drove iCrossing's "informed creative" approach to snow.com. The design and copy developed by iCrossing reflects the uniqueness of each resort brand through tone and style, and helps the user select a resort that is just right for them. The improved usability of www.snow.com logically guides users from vacation planning to booking with greater speed, and improves the dialogue between users both pre- and post sale.

Snow.com makes extensive use of Flash without sacrificing search engine visibility. The site was built in a .NET framework and includes an improved content management system that expedites updates of the sites for each of the five Vail Resorts mountain resorts.

As part of iCrossing's engagement with Vail Resorts, the company will also roll out a paid search and display media campaign to drive the visibility of snow.com.

"Snow.com is an example of how research, search, creative and technology can all come together to connect users with a brand," said Don Scales, president and CEO, iCrossing. "By understanding how vacationers seek information, we were able to deliver an online experience that exactly matches their individual needs."

"Consumers have a lot of vacation options," said Elizabeth Lee, director of online marketing and sales, Vail Resorts. "Our goal with snow.com is to provide users with a fun, interactive experience that reflects their priorities and helps them select their ideal getaway."

About iCrossing

iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid and natural search marketing, Web development, social media, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 620 employees in 15 offices in the U.S. and Europe.

About Vail Resorts

Vail Resorts, Inc. is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties at the Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, the Heavenly Ski Resort in the Lake Tahoe area of California and Nevada and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company's subsidiary RockResorts, a luxury resort hotel company, manages properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

Contact: DANA MELLECKER Director of Public Relations iCrossing 646.435.4456