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SCOTTSDALE, Ariz. (Map) -
Snow.com provides users with an interactive rich media experience that highlights the year-round offerings of the Vail Resorts properties. Research drove iCrossing's "informed creative" approach to snow.com. The design and copy developed by iCrossing reflects the uniqueness of each resort brand through tone and style, and helps the user select a resort that is just right for them. The improved usability of www.snow.com logically guides users from vacation planning to booking with greater speed, and improves the dialogue between users both pre- and post sale.
Snow.com makes extensive use of Flash without sacrificing search engine visibility. The site was built in a .NET framework and includes an improved content management system that expedites updates of the sites for each of the five Vail Resorts mountain resorts.
As part of iCrossing's engagement with Vail Resorts, the company will also roll out a paid search and display media campaign to drive the visibility of snow.com.
"Snow.com is an example of how research, search, creative and technology can all come together to connect users with a brand," said
"Consumers have a lot of vacation options," said
About iCrossing
iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid and natural search marketing, Web development, social media, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as
About Vail Resorts
Vail Resorts, Inc. is the leading mountain resort operator in
Contact: DANA MELLECKER Director of Public Relations iCrossing 646.435.4456
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