Gadgets and Tech
NEW YORK (Map) -
Most consumers do not like a set schedule. Being able to watch broadcasts on their own time and at their convenience are the top reasons users tune in online. Other reasons include avoiding commercials and portability. Nearly 72 percent of online households log on for entertainment purposes on a daily basis, and one in ten cites entertainment as the most important internet activity.
"Most consumers are pressed for time and require flexibility in their
daily schedules and TV viewing habits," says
The top five types of shows viewed online are news, drama, sitcom/comedy, reality shows and sports, with user generated content following close behind. Among consumers connecting to online broadcasts, 43 percent tune into the news, 39 percent watch drama shows, 34 percent view sitcom/comedy shows, 23 percent watch reality shows, 16 percent view sports, and 15 percent view user generated content. Other categories attracting viewers include previews, additional content from favorite shows, soap operas, and advertisements.
Among online TV viewers, almost nine out of ten watch online broadcasts at home. About 15 percent say they watch internet broadcasts in the office, and 6 percent watch TV online from other locations, including the library or a friend's home.
"The shift from appointment TV to content on demand is well underway,"
says
YouTube.com and TV Channel Homepage are Most Popular
The top methods for viewing broadcasts online are streaming video, used by 68 percent of online TV viewers, and free download, used by 38 percent of viewers. The top two destinations for online broadcasts are the official TV channel homepage, accessed by 65 percent of viewers, and YouTube.com, accessed by 41 percent of viewers. Other sites used for access include iTunes, Hulu, file sharing sites, social networking sites, and Limewire. Few consumers are willing to enroll in pay per download and subscription services.
About This Survey:
The Consumer Internet Barometer is based on a quarterly survey of 10,000 households. A unique sample is surveyed each quarter. Return rates average 70 percent, which ensures highly representative data. Data is weighted as well to reflect the latest U.S. household demographic information. The latest survey was conducted during the third quarter of 2008. For more information, please email f.tortorici@conference-board.org or lynn.franco@conference-board.org.
About The Conference Board
For over 90 years, The Conference Board has created and disseminated
knowledge about management and the marketplace to help businesses strengthen
their performance and better serve society. The Conference Board operates as a
global independent membership organization working in the public interest. It
publishes information and analysis, makes economics-based forecasts and
assesses trends, and facilitates learning by creating dynamic communities of
interest that bring together senior executives from around the world. The
Conference Board is a not-for-profit organization and holds 501(c)(3)
tax-exempt status in
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