Matt Baron

In media relations, Twitter is for the birds–especially those getting the worms

"Twitter is for the birds.”So goes the silly refrain–still–from some quarters, including one particularly troll-like alum of my journalism school who I suspect just likes to goad folks into foaming at the...

If it’s 2012, that must mean it’s time for Joe the Plumber, Act II

Four years ago, I predicted that as long as Joe the Plumber was around, he’d have a voice during each Presidential campaign cycle.My post was headlined, “Hey Joe the Plumber, it’s Just the Start...

"Roadshow" public relations: 4 steps to telling, then re-telling your story

A traveling circus and an informational presentation performed in a variety of locations over a span of time.What do they have in common?Among other things, each represents an excellent opportunity for ongoing public relations. That is largely...

In the wake of Mega Millions media frenzy, will Illinois winner seek PR counsel?

In a move that is as wise as it's unsurprising, one of the recent winners of the Mega Millions jackpot has come forward anonymously to cash in his or her ticket. The immediate take-home, after taxes: $110...

A publicist looks at 500 (LinkedIn connections)--and issues a challenge

I’ve become one of them.I just joined the “500+ Club” on LinkedIn, meaning I am connected to more than 500 individuals. (For the record, I’m at 502.)Why have I resisted this...

Three `always’ and three `never’ tips heading into your next media interview

A few weeks ago, a friend of mine who is opening a restaurant had a nice problem on his hands.The nice part: a local newspaper reporter had arranged to interview him about the new venture. The problem part: my...

Don't stop at calendar listings--they skim surface of event-based PR potential

Calendar listings are among the most avidly read sections of local newspapers.They provide succinct, at-a-glance information about events of particular interest to your community. And because each blurb is brief, there is a strong likelihood of successfully...

Q & A with Priyanshi Somani, 13, one of the world's top mathematical minds

As I wrote in a column last week, the World Education Games challenged millions of youth around the globe, from the ages of 4 to 18, to test their skills in math, science and spelling.One name that has become...

Inspiring children to improve academically--World Education Games show the way

Often, when people think of public relations, they think of some effort to sell a product or service.But there are those times when PR is geared toward selling an idea. That's what the World Education Games, under...

Effective public relations strategy: use phone to follow up e-mails to reporters

Last week, PR Secrets From a Media Insider, my 90-minute workshop, returned with a typically eclectic assortment of attendees: two citizen activists, a healthcare practitioner, a communications specialist, a furniture store owner and a representative of a stained...

In media relations, Twitter is for the birds–especially those getting the worms

If it’s 2012, that must mean it’s time for Joe the Plumber, Act II

"Roadshow" public relations: 4 steps to telling, then re-telling your story

In the wake of Mega Millions media frenzy, will Illinois winner seek PR counsel?

A publicist looks at 500 (LinkedIn connections)--and issues a challenge

Three `always’ and three `never’ tips heading into your next media interview

Don't stop at calendar listings--they skim surface of event-based PR potential

Q & A with Priyanshi Somani, 13, one of the world's top mathematical minds

Inspiring children to improve academically--World Education Games show the way

Effective public relations strategy: use phone to follow up e-mails to reporters

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