I recently helped a friend set up an analytics account and get him started in social media analytics for his various social media profiles. The level of insights he obtained through the tool shocked him. He realized that though he had high interaction on his social media profiles, his conversion rate was still quite low as he had been targeting the wrong wrong audience. The audience that was visiting his website through these social profiles was never going to buy his product.
Since we are living in the age where data is everywhere and making sense of it has become the primary requisite to succeed, I thought I'll share some of the best Internet Marketing and Data Analytics tools out there.