Microsoft has seemingly backed itself into a not-too-promising corner with gamers who were expecting something more akin to Sony's PS4 reveal. Instead, they were presented with an hour long event that was not necessarily aimed at them.
The console maker is expected to turn their attention to the gaming community by the time E3 rolls around in a couple of weeks but the Xbox One reveal event had more than its fair share of ugly due to missteps both in and outside of Microsoft's big tent on the Redmond, Washington campus.
The Xbox One will launch later this fall before Thanksgiving. GameStop expects the price to be less than that of the Xbox 360 at launch.