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Are small businesses doing enough to make their social media marketing work?

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The team at North American Bancard recently shared a few helpful tips and tricks for small business owners looking to expand the reach and impact of their social media marketing efforts.

So what can you do to boost scope and strength of your social media marketing campaigns? Here are 5 quick and easy recommendations.

Add Value
Add Value Omar Havana/Getty Images

Add Value

Don’t just post for the sake of posting and generating backlinks. Post information that will add value to your clients, and make them want to come back time and time again to your blog to learn more.

Quality is Key
Quality is Key Christopher Furlong/Getty Images

Quality is Key

Quality is a must. This includes content, images, and video. If you rush to create a post or content, your readers will associate your lack of attention to detail with your brand.

Listen to Your Audience
Listen to Your Audience Dan Kitwood/Getty Images

Listen to Your Audience

When creating your posts and content, listen to what your audience wants. The more relevant your posts are the more engaging and successful your social media marketing will be.

Reciprocate
Reciprocate Dan Kitwood/Getty Images

Reciprocate

When creating your social media marketing campaign, don’t just focus on what others can do for you but what you can do for others. It’s the basic concept of giving and receiving. If you want more support, give more support to your vendor contacts and professional associates.

Be Easy to Access
Be Easy to Access Christopher Furlong/Getty Images

Be Easy to Access

While it may be easy to access you on social media, make sure it is clear and easy for your clients to identify how to reach you—in person, by phone, or by email, too.

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