Tesla Motors News!
Guess which green celebrity has jumped on the Roadster electric exotic car bandwagon now that the audience for Toyota Prius marketing has run away?
That's right -- it's Gen X actor Leonardo DiCaprio, poster child for green celebrities everywhere.
He's a Tesla Roadster owner and love the little electric car that goes so fast.
READ MORE: GREEN CELEBRITY EXAMINER NEWS
LEONARDO DICAPRIO GROWS UP, LEARNING TO LIKE LUXURY WHILE STILL GOING GREEN
Personally, we think it is nice to see Leo growing up and his taste for eco-friendly luxury items maturing along the way.
The neatest thing about the latest ad campaign is that it is also co-sponsored by an unexpected green corp: watchmaker Tag Heuer.
Tag Heuer recently has been rumored to have dropped the defamed golfer Tiger Woods from future ad promotions. It's a natural to link the watch with a trendy celeb, and to market to exotic car enthusiasts?
Marketing genius, as almost unilaterally, all exotic car owners can afford their products and have an interest in wearing the "latest" status symbol like a personal PR advertisement that screams wealth and class.
CELEBRITY CARS: LEONARDO DICAPRIO AND HIS GREEN EXOTIC CAR
Ecorazzi reports:
The A-lister still packs a showbiz punch as the narrator of the new IMAX Hubble 3D documentary and when it comes to matters concerning Mother Nature, he’s on fire.
The National Resources Defense Council Trustee is intent on setting a positive example for fellow earth lovers by practicing what he preaches, which might explain why — in an effort to get more financial support behind multiple environmental initiatives — he allied himself with watchmaker TAG Heuer last year.
The luxe Swiss brand is actively involved in combating climate change by supporting Green Cross International and NRDC, which DiCaprio has praised as part of their “global mission…to protect our planet.”
That partnership has now manifested itself in TAG Heuer’s “Odyssey of Pioneers”, a 150 year anniversary commemoration event in which a specially designed zero-emission plug-in electric sports car – the TAG Heuer Tesla Roadster – will be engaged in an eight month long, 12,000 mile “epic, round-the-world adventure” to demonstrate that our global culture is ready for this type of eco-friendly vehicle technology.
DiCaprio, in conjunction with the CEOs from Tesla and TAG Heuer, kicked off the event in Basel, Switzerland yesterday with the unveiling of the special-edition Roadster, which is now currently on the road with driver Luke McClure at the wheel (as well as cameraman Vivien Floris).
The journey will expose the public not just to the remarkable technology of the Tesla but also to a collection of Tag Heuer’s finest watches made throughout multiple decades.
Word has it though that Leo will not be joining drivers on the road trip -- but he promises the public to be with them in spirit as they hear around the world motoring.
Green celebrity Leonardo DiCaprio to narrate Imax Hubble 3-D tour of Outer Space movie
Editorial note: Special thanks to @ecowesome and @greencelebrity on Twitter for sharing the link to the latest Ecorazzi.com story!
For more information:
Read more about green exotic cars by following these links to articles posted by @greenexoticcar:
Comments
That man is just too cute. The car (of course) is super hot, too!
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