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Yesterday, reports circulated here and elsewhere that twenty major sponsors had pulled their ads from Glenn Beck's program on FOX News.
(The boycott organizers are protesting Beck's description of President Barack Obama as "racist" on a "Fox & Friends" segment late last month.)
But according to blogger Ed Morrissey, reports of the boycott's success have been exaggerated.
Morrissey contacted three of the companies who'd reportedly joined the boycott as of yesterday: Wal-Mart, CVS and Best Buy.
A spokesman for Best Buy told Morrissey that they've never advertised on Glenn Beck's show to begin with. Neither had CVS.
Of the three companies, only Wal-Mart confirmed that they had indeed pulled their ads from the program.
Echoing my observations yesterday, Morrissey marveled at the tone deafness on display at Wal-Mart corporate headquarters, writing:
I have to say I’m puzzled by Wal-Mart’s acquiescence in this boycott. It’s not Beck fans who picket their stores, demanding unionization and demonizing them for their employee compensation policies. They’re appeasing the same people who want to drive them out of business.