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When I first reported on the "Glenn Beck Boycott" last Saturday, only five sponsors had been bullied into dropping their ads from Glenn Beck's program.
As of today, the number has grown to twenty, and now includes Walmart, CVS and Best Buy, in addition to companies like ConAgra, GEICO, Lawyers.com, Men’s Wearhouse, Procter & Gamble, Progressive Insurance, RadioShack, Roche, SC Johnson, Sanofi-Aventis, Sargento, and State Farm Insurance.
The addition of Walmart to the list is particularly amusing and/or pathetic. The leftwing busybodies taking part in the Glenn Beck boycott are exactly the same types who typically avoid shopping at Walmart, and even lead campaigns to keep the stores out of their neighborhoods. So in this particular instance, the notion of a "boycott" is a joke. Walmart shoppers are much more likely to be Glenn Beck fans. Period.
Leftwing incoherence is a given, of course, but in this instance, it is glaring. The same "progessives" who sincerely believe that the world is run by a handful of mega-sized, super-powerful, uncaring corporations have just managed to get over a dozen of them to do their Chomskyite bidding, just by sending some angry emails!
Don't expect any liberals to "get" the irony, though.
As I said before, this boycott isn't even really a boycott, because the advertisers have simply shifted their ad buys from Glenn Beck's program to other shows on FOX News. Nobody is losing money or spending less. They're just humoring the boycotters until they turn their attention to a new trendy cause.
Besides: Glenn Beck's ratings -- in his lousy 5PM ET time slot, no less -- are astronomically high. And his viewers and listeners are loyal, and activists in their own way. Their counter-boycott will be much more successful in the long run.
I give this story another couple of weeks, then ColorOfChange.org will quietly cave, after declaring some kind of dubious, face-saving "victory."