Knob Creek says, 'Thanks for nothing'

June 22, 4:23 PMDrinks ExaminerBill Dowd

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Sometimes the delivery people bring more to my house than junk mail. Take today.

The UPS guy showed up with a mysterious cardboard shipping box. It bore the return address of a PR company that deals with the spirits industry, but was far too light to contain any tasting samples.

When I opened it, the first thing that stood out was an empty Knob Creek Kentucky Straight Bourbon Whiskey bottle. The second thing was the note that accompanied it, signed by disillery president Bill Newlands. It began:

"THANKS FOR NOTHING"

Rather than being a sarcastic remark, it was actually one part thank-you, one part bragging. Maybe two.

"For the next few months," Newlands wrote, "Knob Creek Bourbon is in a unique situation -- purproduct is so popular that we cannot keep up with customer demand. As a result, our supply will be running low over the next few months, And, in some cases, we may experience temporary stock depletions.

"But, instead of compromising quality to meet demand, we have chosen to let the supply run low. In deference to Booker Noe and his vision for Knob Creek, we will age all our bourbon the <em>full</em> 9 years. The next batch will be ready in November of this year. ...

" ... Again, with all the success we've had, we've still come up empty. Thanks for helping make it happen."