One of the fastest growing online shopping experiences these days is Zappos.com. What began as a digital vision in 1999, has now become, in 2013, the largest online shoe store. It all came about when founder, Nick Swinmurn, was in his local mall searching for shoes and when he just couldn't find what he was looking for, he decided to take control and bring his creativity and ingenuity to life. Thus, Zappos.com was born as a solution to the issue at hand. Each year more and more shoppers are discovering the site and their revenue figures continue to jump. Remarkably, the online store hit the $840 million mark in sales in 2007.
Although shoes are, by far, the dominating product with over 50,000 top-name varieties available including Zappos Couture, you are bound to find just about anything at Zappos.com such as clothing, handbags, eyewear, watches and children's merchandise. In July of 2009, the online retailer joined the Amazon.com, Inc. family, making it an even stronger force in the retail world. Zappos.com has a forward thinking vision, one that has taken them down the path of success. "People buy from the company with the best service and the best selection". When the day comes that 30% of retail transactions will be online in the United States, Zappos.com hopes to be #1 in the marketplace. They pride themselves on customer service and go to the extremes to make sure that every customer is a satisfied one. Employees are proud to be an integral part of the family.
Most recently in September, Zappos.com brought its legendary customer service to the streets of New York City during Mercedes-Benz Fashion Week in partnership with IMG. The crowds and the hectic schedules always become exhausting season after season and the #ZAPPOSRECHARGE Experience delivered happiness to weary New Yorkers and MBFW fashionistas, providing free massages, BluePrint juices, a charging station for tired mobile devices and surprise giveaways, including clothing, handbags, gift cards and coveted fashion show tickets. Since it was located front and center near the heart of the shows at Lincoln Center, surprise guests included the very vivacious Betsey Johnson who gave her fans a real thrill as she interacted with them. Man Repeller blogger, Leandra Medine, also stopped by for a live Tweet chat. Known for the extreme lengths it will go to deliver outrageous customer service, the Zappos Recharge experiential activation was a natural way for Zappos.com to connect with consumers and build its brand during one of the biggest fashion events of the year.
There was no better way to spread the word, "Zappos.com is the site to meet your shopping needs."
There is no doubt that with the aggressive strategy of Zappos.com for the future, they will rise to #1. The online retailer is positioning itself to become the online service leader in the industry. Once customers associate the company with the very best customer service, the online retailer will expand even further into the world of all other product categories.
So if you are looking for a specific brand of shoe or the perfect dress or complete outfit for the perfect occasion, look no further than Zappos.com for all your choices. And even better is that all shipping and returns are free on every order, every time.