Yoko Ono announced Nov. 4 she is again joining with Hard Rock International/WhyHunger for “Imagine There's No Hunger,” which is inspired by the music of John Lennon to battle international famine. The campaign is encouraging fans to donate money and spread the word through social media on Twitter and Facebook.
"'Imagine There's No Hunger' helps to further a vision that John shared in his song 'Imagine' nearly four decades ago," Ono said in a statement. "This program works to make that vision a reality, hoping to one day eliminate the hunger and poverty that affect billions of children and families worldwide."
According to a statement released Monday, Imagine No Hunger, now in its sixth year, has helped communities in 22 countries grow enough food to provide over 7.2 million nutritious meals to children, supported programs that taught over 8,800 family and community members techniques for sustained food production and raised more than $5.6 million to help fight childhood hunger. The proceeds from Hard Rock's campaign will directly benefit WhyHunger and its efforts to build a movement to end hunger and poverty by supporting sustainable grassroots solutions that inspire self-reliance and community empowerment.
From November through December, the program will include limited-edition merchandise such as T-shirts, pins and bracelets, food drives, an employee ambassador contest and live music events at locations worldwide, featuring artist ambassadors like Lissie (New York), KOTAK (Bali) and Mayday (Tokyo). The campaign benefits organizations like NY Common Pantry and WhyHunger's grassroots partners around the world.
Ono is scheduled to make an appearance in Tokyo in early December. The Taiwanese pop band, Mayday, artist ambassadors for Asia, will also appear at the event to support the Imagine program by making a memorabilia donation and directly donating the funds to WhyHunger's grassroots partners.
Fans worldwide are being requested to share their experiences by posting messages, photos and videos either on Facebook at http://www.Facebook.com/HardRock and Twitter at http://www.Twitter.com/HardRock with the hashtag #IMAGINENOHUNGER.
Ono has been a longtime supporter of Imagine No Hunger. In 2010, Ringo Starr lent his support with a public appearance at a concert at the Hard Rock Cafe in Hollywood.