Previously, we released an article that reported on the rumors of Microsoft's next generation console, the Xbox 720, eliminating the use of used games. In this article, it was stated that Microsoft intends to supply physical copies of titles on the Xbox 720 with a one-time activation code, rendering the physical product useless after the initial activation.
In response to this, yesterday GameStop sent out a warning to Microsoft regarding the idea of eliminating the use of used games, via Bloomberg. “We know the desire to purchase a next-generation console would be significantly diminished if new consoles were to prohibit playing pre-owned games, limit portability or not play new physical games.”
Obviously, GameStop will be severely impacted if Microsoft chooses to eliminate the used game market with the release of the Xbox 720. Upon the initial announcement of this rumor, GameStop saw a sizable drop in stock price.
The implementation of a feature to eliminate used games on the Xbox 720 has not been commented on by Microsoft as of yet. For those of you that may be interested, you can view a few concept photos of the Xbox 720 in the slideshow featured above this article.