All entrepreneurs dream of business success. So why plan to fail? Here’s why you should plan for the growth of your business.
It is understandable for small businesses setting out be cautious but planning too much for failure, only cements the idea of failure in your mind. In order to embrace the challenges and opportunities of starting a new business, you should plan for success.
If you plan to succeed, you are much more likely to succeed – partly through determination but also because you have made business decision which has allowed your business to grow, instead of restraining it.
What Does Planning for Success Mean?
Planning for success involves considering the scalability of your business. This kind of planning can actually create opportunities and make your business more efficient, flexible and forward-thinking. An easy way to do this is by embracing new technologies like cloud computing, PPC Ad campaigns and VoIP phone systems.
Don’t assume that this kind of technology is only accessible for medium to large sized business. Here’s how new technology can help your small business grow:
Embrace the Cloud
There has been a lot of buzz around cloud computing lately and this is reflected in the number of businesses which send their computing needs to the clouds. According to the Guardian, the cloud industry is heading for 30% annual growth.
The most talked about benefits of cloud computing are that it allows staff to work remotely and it enables you to back-up and synchronise data securely.
This may be so but there are other benefits, which can specifically help smaller businesses. For example, many small businesses have reported that it can dramatically reduce your power bill, as well as reduce software and computing costs. Any option that cuts down costs, whilst updating technology is a winner in my book.
It is also easy to set-up and maintain – meaning you don’t have to rely on internal IT support. This is great for small businesses, which may have little or no IT expertise.
Don’t dismiss the cloud as being a mysterious entity beyond the grasp of your business. It may be called a ‘cloud’ but the technology is very real.
PPC Can Really Get the Right Customers Clicking
In the real ‘bricks and mortar’ world, businesses compete for the best spot on the high street but online, the prime real estate is in Google’s top ten search results. Google is not just a company, it a verb which is part of our everyday language and this is why you need to take search engine marketing seriously.
Many businesses solely rely on organic search volume for their online presence. If your website is new or badly optimised, PPC (Pay per Click) can boost your online presence almost immediately.
PPC is sponsored advertising through Google, where you pay every time a customer clicks on your site. Essentially you bid for keywords or search terms in order to get your website at the top of the list for certain keywords.
Don’t make the mistake of thinking PPC is just for big businesses – PPC could work for you and be cheaper than you think. As long as you set a budget and pick your keywords wisely, your website could become a packed shopping mall.
The important thing to remember is to pick your keywords wisely. Because you are paying per click, you need to make sure that the keywords are relevant to what you sell, otherwise you will be paying for clicks which will never become sales. As soon as people land on your homepage, they’ll realise that you don’t offer what they are looking for and hit ‘back’ within seconds.
VoIP Telephone Systems Could Boost Your Business
Communication is one of the largest expenses in business, but it’s also vital. A business that can’t communicate might as well exist in a bubble. Your business needs to communicate effectively and efficiently and this why you should consider updating your telephone system.
VoIP or Voice Over the Internet Protocol is a technology that enables you to speak over the internet, instead of using phone lines.
One of the main reasons why I would recommend VoIP for small businesses is that it is cheaper than analogue phones. You simply pay for broadband usage and within that you can make as many calls as you need.
As well as cloud computing, VoIP allows employees to work remotely with great ease – making your business flexible and easy to adapt to whatever the future has in store. Virtual conferences also become possible, meaning that your business becomes an effective communicator and as a result more organised and efficient.
Many VoIP and analogue phone systems can be adapted to suit the needs of your business and I would certainly recommend this. Your communications need an organisational structure which works for your business.
If chosen wisely, telephone systems for small businesses can really enhance the productivity of your business.
Implementing new technologies can easily give a small business the edge over a competitor, and give the impression of large, successful business to customers.
Embrace the world of communications and marketing, as a way of planning for success and see your business grow.
Do you have any tips for planning for success in a small business? What new technologies would you recommend for a small business?