A common question that business-owners ask is whether or not their business should be on social media. However, despite the concerns and misconceptions, every business should be social. It’s one of the best ways to increase brand awareness, spread your brand’s message and boost sale. On top of those brief reasons, here’s why your business has to be social.
Connects You to Customers
The absolute main reason why your business needs to be social is because it’s basically a free way to connect with your target audience. In fact, based on research from the Pew Research Center, 73% of online adults are on social media networks. Obviously this means that there’s a very high probability that some of your customers are on Facebook, Twitter, Pinterest, Google+, etc.
However, just because your customers are on social media, how does that mean that you can connect with them?
For starters, you can inform them on the latest happenings surrounding your business. This could be something like announcing an upcoming event or showcasing a new product. Press releases or content that your customers will find informative or entertaining.
You can also use social media a way to address any inquiries or complaints. When you answer quickly and professionally, you’re going to improve the reputation of your business. Remember, whenever people leave positive reviews and testimonials, because your customer service was exceptional, you’re improving upon your word-of-mouth referrals. This can has huge implications for your business.
One final note about connecting to your customers through social media, it’s a two-way street. This means that you should be conversing with your audience instead of just talking all of the time. You have to listen as well
Receive Feedback to Increase Sales
Of course, listening to what your customers say about you on social media is another way to boost your brand’s reputation and improve customer service. However, the feedback that you can discover on social media has other significant benefits.
For example, when you monitor all of your social media accounts you’ll be able to see which campaigns are effectively reaching your audience. In other words, there is a difference between monitoring what people are saying about your business and how to respond to that feedback.
When you make use of social media monitoring you’ll be able to make future business decisions because you understand what’s reaching your audience and if it’s increasing sales. Also, you can discover which networks your audience spends most of their time and when they are are online. When you have this information, you can gain more customers.
Here are some recommended tools:
- Hootsuite - A free tool that allows you to manage and analyze all of your social media networks.
- Social Mention - One of the best tools for measuring your influence on social media.
- Klout - Gives users a score based on social influence.
- Sprout Social - Allows you to manage, monitor and track social media presence, as well as being able to keep an eye on competitors.
If any of those aren’t to your liking, here is is an informative chart that highlights 25 social media monitoring tools that you should be using.
Drive Traffic to Your Website
Fact. Social media can drive traffic back to your website. And, isn’t that the main reason why you joined social media in the first place? One customer that's doing this amazing is PBInstitute. They interact and become the experts. They don't try and sell their products to people but push the best tips and tricks for people to get help with their addictions. Whatever your business does, make sure that you lead the conversation by example not by pushing people over and over and over to your business.
For its annual Social Media Marketing Report in 2013, Social Media Examiner discovered that 89% of marketers stated that social media increased exposure for their business. These same marketers, 75% to be exact, claimed that an increase in traffic was the 2nd major benefit of social media.
Since you’ve been listening to your audience, than you are aware of their wants, needs and which social media networks they spend most of their time. This should help you create content that they will find educational or engaging. To use that momentum on social media, make sure that you have a link back to your website. Once on your site, visitors will hopefully stay around for purchase and/or sign-up for an email newsletter.