We have been hearing about the terms white hat and black hat from a long time in many of the old western movies. Hats were used to depict the character that whether a person was a protagonist or an antagonist. It was obvious, good guys were the ones wearing white hats and bad guys were the ones wearing black hats. The SEO experts today use these terms to differentiate between the ethical and unethical Search Marketing techniques.
White hat and black hat SEO might be common but what about grey hat SEO? Take a look at each of these to find out the differences between them.
White Hat SEO
These are the ethical SEO techniques which have been defined by the major search engines like Google. With these techniques, a website has to wait lot to appear in the search results of the search engines. When you are using white hat, there is no way your website will get into trouble. Each page of the website has to be optimized according to the Search Engine Optimization rules for taking it to the top. Some of the white Hat SEO techniques include: -
• Guest blogging
• Producing quality content
• Site optimization
• Internal linking
Black Hat SEO
It is all about using aggressive SEO techniques for taking a website to the top search results. These techniques are basically short cuts that surely increase the rank of a website in less time but they do not focus on the human audience. Black hat is full of risks. If a search engine determines that a website is using black hat techniques then the website will have to bear an expensive penalty. It might get banned or its search ranking may drop significantly. The most common black hat E-marketing methods used by web masters include:
• Keyword stuffing
• Link farms
• Paid links
• Hidden text
• Spammy links
Grey Hat SEO
As the color is grey, these techniques lie somewhere between the white hat and black hat SEO. Many experts say that it is one of the most successful ways of boosting the visibility of a website. You just have to see how to manipulate the rules strategically so that you improve your ranking and you don’t also go against the SEO guidelines.
When a website is its initial phase, it is always recommended to use the white hat SEO techniques to improve the search engine ranking. Over time, the strategy can be changed and some grey hat techniques can be implemented as well. Using grey hat is not free of risk, but if you want to make use of it, then you will have to be tricky. Common grey hat SEO techniques include:
• Article spinning
• Buying old domains
• Black hat Search Engine Optimization
• The three way link exchange
• Buying expired or old domains
• Google bombing
All these techniques can certainly bring you results in the form of improved search engine ranking but white hat techniques are more ethical. You will always know that you are not going to get into trouble when using these ethical strategies.