On July 22nd the Westboro Baptist church fooled hundreds of people into showing up for a counter-protest at the vigil for the victims of the Aurora shooting victims. The vigil was at 7:00pm and the WBC posted on their calendar of events that they would begin protesting at 5:00pm in Aurora. An impromptu counter-protest was thrown together on facebook where 24,000+ people were invited and 2,000 people claimed they would attend to create a "wall of love". This wall of love tactic had counter-protesters linking arm-in-arm by the hundreds to block out any view of the WBC from the attendees of the vigil.
Unfortunately the WBC were only threatening to protest the event for their own exposure and didn't actually have intentions of attending. At around 5:00pm many members of the WBC began retweeting on their twitter feeds a photoshopped picture of WBC protesters (see photo gallery) near the memorial for the Aurora shooting victims. This stirred many of the counter protesters to think that the WBC would be visible "any time now" or that the WBC were actually at another location in the city (which they weren't), but in the end the WBC never showed up in Colorado.
This is not the first time the WBC has employed this cost effective tactic to generate attention and exposure, as evidenced by news from the funeral of Whitney Houston. For this event the WBC had twitter trending with their initials at various parts of the day and even a Huffington Post article heralding their arrival, along with the hundreds who were tricked into showing up in person.